Digital Strategy & Innovation Lead

Digital Strategy & Innovation Lead

We're looking for a forward-thinking, data-savvy Digital Strategy & Innovation Lead to join our growing team. In this senior role, you'll be the driving force behind integrated digital strategy, marrying bold creative ideas with performance-driven thinking across all digital touchpoints. You'll lead the charge in helping our clients grow, adapt, and stay ahead of the curve in an ever-evolving digital landscape.

This is a strategic leadership role for someone who's as comfortable presenting to CMOs as they are optimizing cross-channel performance campaigns.

Key Responsibilities

• Lead the development of integrated digital marketing strategies across paid, owned, and earned media—ensuring alignment with brand goals, business objectives, and audience behavior.
• Act as the strategic partner to key clients—understanding their needs, identifying opportunities for growth, and guiding them through digital transformation.
• Collaborate closely with Creative, Content, and Client Services teams to bring bold, insight-driven campaigns to life.
• Champion innovation by staying ahead of digital trends, testing emerging platforms, and introducing new tools, tactics, and technologies to the agency and our clients.
• Translate data into clear insights and strategic recommendations, integrating analytics, media performance, and consumer behavior into every brief and initiative.
• Mentor and inspire other strategists and team members, fostering a culture of curiosity, collaboration, and innovation.
• Drive thought leadership—representing Sparks as a strategic voice in client meetings, pitches, and industry conversations.

Qualifications & Experience

• 7-10+ years of experience in digital strategy within an agency environment.
• A strong track record of building and executing high-impact digital strategies for B2C and B2B brands.
• Deep understanding of digital ecosystems including SEO, PPC, social media, content marketing, email campaigns, and web development projects.
• Proven ability to turn data into actionable insights that influence creative and media direction.
• Experience working with performance marketing tools, analytics platforms (e.g. GA4, Looker, Meta, Google Ads), and audience segmentation technologies.
• Strong leadership, communication, and presentation skills with executive presence and the ability to influence.
• A natural innovator—someone who thrives on change and constantly looks for ways to do things better.

Why Sparks?

At Sparks, we don't just help brands stand out, we help them move forward. Our team is built on bold thinking, human insight, and a shared belief that marketing should spark something real. You'll be joining a collaborative, high-performing agency with a passion for creativity, results, and meaningful work.

What We Offer

• Competitive salary and benefits package
• A collaborative and innovative work environment
• Professional development opportunities and room for career growth
• Flexible work environment (remote, with in-office opportunities)

Sparks is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, record, record of offenses, marital status, family status or disability.

This policy applies to all employment practices within our organization including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits and training. Should you require any special accommodations to apply for this job, please reach out to us at and we would be happy to accommodate.

We would like to thank all applicants for their interest in this position, however only those selected for an interview will be contacted.