Business Development Representative

Position Summary

PCCA is seeking a Business Development Representative (BDR) in London, Ontario to generate qualified sales opportunities and accelerate growth with community compounding pharmacies across Canada. Approximately 70% of the role focuses on proactive outbound prospecting and new business development, 15% on sales team collaboration to advance qualified opportunities, and 15% on supporting existing customer relationships to promote retention and growth. The role uses a consultative, value-based sales approach and includes occasional travel (less than 20%).

Essential Responsibilities

• Identify new pharmacy customer opportunities through approved channels to generate potential new opportunities. 

• Execute consistent outbound prospecting through phone, email, video and other approved channels to generate qualified opportunities.

• Research target accounts and identify key decision makers within community pharmacies.

• Conduct consultative discovery conversations to understand customer needs, workflows and business objectives.

• Position PCCA products, education and services using value-based messaging.

• Qualify leads using established sales criteria and communicate leads to Territory Managers for further development.

• Collaborate with Territory Managers on follow-up activities, strategic account plans and opportunity progression.

• Maintain accurate CRM records, pipeline stages, activity notes and forecasts.

• Support existing customer accounts through proactive outreach, product information, account follow-up and identification of growth opportunities.

• Promote educational events, new products and services to prospective and existing customers.

• Participate in trade shows, sales meetings, annual training and special projects as assigned.

• Occasional travel within Canada for customer meetings and company events (typically less than 20%).

• Assist with related special projects, as assigned.

Qualifications

• Bachelor’s Degree 

• 1-3 years of business development, inside sales, account management or consultative B2B sales experience.

• Experience prospecting new customers preferred.

• Excellent communication, presentation and relationship-building skills.

• Strong organization, resilience and time management.

• Proficiency with CRM software, Microsoft Office and virtual meeting tools.

• Healthcare, pharmaceutical, medical device or pharmacy experience is an asset.

• French language skills are an asset.

Certifications:

• Valid Driver’s License

• Formal Sales Training, an asset

Physical Requirements

• Occasional travel and attendance at customer meetings and trade shows

• Perform the essential physical duties of the role, including safely lifting, carrying, pushing, and moving materials and equipment weighing up to 40 lbs. 

• Load, unload, transport, assemble, position, and dismantle trade show booths, displays, signage, and related event equipment. 

• Stand, walk, bend, stoop, reach, and perform repetitive physical tasks for extended periods during event setup, operation, and teardown. 

• Transport materials and equipment between vehicles and business locations, which may require walking moderate distances within convention centres, hotels, pharmacies, meeting facilities, and other event venues.