Paid Media Strategist Google Ads Meta

Own paid media strategy remotely with Google Ads, Meta, and budget expertise for B2B and growing-brand clients. Make strategic decisions across Canada, South Africa, or the USA.As Media Strategist at Blacksmith Agency, you will lead paid media for multiple client accounts. The role covers Google Ads, Meta, LinkedIn, Microsoft Ads, targeting, bidding, and creative testing. You will also guide attribution, roadmaps, and client conversations.Key Responsibilities:
Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft AdsAllocate budgets, adjust bids, target audiences, and test creativeDecide when campaigns should be stoppedMaintain conversion tracking and attribution through GA4 and tag managerOwn client roadmaps, reporting narratives, retention, and upsellRequirements:
Three or more years hands-on with Google Ads and MetaExperience building, running, and optimizing campaigns independentlyProven movement in ROAS, CPA, or pipeline metricsAgency experience managing several clients simultaneouslyClear spoken English for live calls with US clientsBring hands-on paid media, attribution, and client strategy experience to Blacksmith Agency’s remote Media Strategist role.
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