Senior B2b Customer Marketing Specialist

Staples

Drive B2B customer growth at Staples Promotional Products through marketing automation, email campaigns, and analytics across integrated initiatives.As a Senior Customer Growth Marketing Specialist, you will translate customer insights into measurable marketing programs. You will develop communications, manage campaigns, and support branded merchandise programs for Staples Promotional Products. The work spans customer engagement, lead nurturing, campaign optimization, and cross-functional collaboration.Key Responsibilities:
Develop annual customer marketing and communication plansExecute email, nurture, and conversion campaignsAnalyze performance using UTM tracking and GA4Research customers and industries for tailored strategiesSupport case studies, sales tools, and customer initiativesRequirements:
Three or more years in B2B or customer marketingMarketing automation and campaign reporting experienceExperience with Marketo, Salesforce, or similar platformsStrong writing, communication, and analytical skillsAbility to manage multiple projects and deadlinesApply customer insights, campaign analytics, and marketing automation to grow Staples Promotional Products customer programs and engagement.
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