Senior Manager, Marketing Strategy (Bangkok-Based, Relocation Provided)

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.The Opportunity
The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy.This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.We're looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence.As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda's commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You'll be responsible for end-to-end marketing leadership for the partnership.What Makes This Role Unique
Own a full P&L for a multi-million dollar partnershipDirect control over budget allocation and investment levels across channelsYour optimization decisions drive both immediate ROI and long-term partnership healthStrategic Complexity
Manage multiple brands with different customer profilesNavigate the intersection of B2B partnership management and B2C performance marketingBalance partner relationships with data-driven optimizationInfluence partner marketing strategy while ensuring Agoda profitability targetsChannel Mastery & Technical Growth
You'll oversee the full marketing funnel:Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitivenessPaid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimizationApp Marketing (Google ACi, Apple ASA) — drive app adoption in key marketsEmerging Channels (SEO, email/CRM, customer marketing) — build new growth driversAdvanced SQL for booking analysis and channel performance trackingA/B testing and experimentation methodology with clear measurement frameworksMarketing analytics including attribution modeling and incrementality measurementWeekly syncs with partner marketing teamJoint planning and collaborative problem-solvingNavigate cultural nuances in partnership managementKey Responsibilities
Manage, mentor, and develop a team of 2-3 marketing specialistsSet team priorities and OKRs aligned to partnership goalsConduct performance reviews and career development conversationsFoster a culture of experimentation, learning, and accountability2. Strategic Marketing Leadership & P&L Ownership
Set overall marketing strategy and influence ROI targets;
optimize investment levels to ensure we hit partnership goalsGuide team on channel strategies and ensure execution excellenceOwn the full marketing P&L for the partnershipDesign experimentation roadmap to validate strategic hypothesesMonitor channel health and guide team to drill into anomalies or opportunitiesOversee dashboard/reporting development and team analytics capabilityDefine analytics roadmap and experimentation strategy for the teamWrite SQL queries to answer strategic business questions and guide team on complex analysisGuide team on measurement frameworks and experiment designSynthesize insights into executive-ready recommendations with business impact quantificationBuild team capability in analytics and experimentation4. Strategic Planning & Executive Stakeholder Management
Develop annual marketing roadmap and quarterly plans aligned to partnership goalsLead weekly syncs with partner marketing leadershipPresent quarterly business reviews to Agoda leadership (Director/VP level)Own the annual planning process and budget allocation across channelsPartner with Agoda's commercial and product teams on partnership optimizationPitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data5. Program & Project Management
Build detailed project plans with risk mitigation and milestone trackingEstablish governance cadence and reporting mechanismsEnsure disciplined execution across markets and teamsRequirements
We're looking for candidates who demonstrate:1. Analytical & Technical Skills
SQL proficiency (daily usage for analysis;
comfortable working with multiple tables and complex joins)Strong analytical thinking with ability to translate data into actionable insightsComfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)Bonus: Experience with experimentation design and statistical analysis7-10+ years in marketing, growth, or analytics rolesUnderstanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO)Experience optimizing marketing campaigns toward ROI/profitability targetsFamiliarity with attribution models and incrementality measurementBackground in digital marketing, growth marketing, or marketing analytics preferred3. Leadership & Stakeholder Management
5+ years people management experience or demonstrated team leadershipAbility to influence without direct authority in a matrix organizationExecutive communication skills — comfortable presenting to VP/Director level stakeholdersRequired: Complex stakeholder management including partner relationships at senior levelsCultural sensitivity for cross-border collaborationAbility to manage multiple concurrent initiativesStrong attention to detail without losing strategic altitude5. Business Orientation
Understands P&L drivers and growth mechanicsFocused on impact, not activityWhat We Offer
Ownership & ImpactYou're not executing someone else's strategy — you're owning the outcomesTest new ideas, run experiments, see direct impact on partnership performanceHigh visibility to leadership;
your metrics are partnership KPIsWork with Agoda's best-in-class marketing practicesExperimentation culture with clear measurement and learningComplex, ambiguous problems that build problem-solving skills#London #Paris #Berlin #Warsaw #Dublin #Zurich #StLouis #Cracow #Prague #Budapest #Manchester #Rome #Brussels #Frankfurt #Copenhagen #Wroclaw #Munich #Milan #Barcelona #Johannesburg #Bengaluru #Delhi #Hyderabad #PunePimpriChinchwad #Mumbai #Chennai #Singapore #Noida #Randstad #Jakarta #Kolkata #Manila #KualaLumpur #Shanghai #TelAviv #HongKong #Bangkok #Ahmedabad #Coimbatore #SouthKorea #Vietnam #NewYorkCity #SanFranciscoBay #DallasFortWorth #WashingtonDCBaltimore #Chicago #LosAngeles #Atlanta #Boston #Seattle #Austin #Charlotte #Philadelphia #Houston #Denver #Phoenix #MinneapolisStPaul #Nashville #Pittsburgh #KansasCity #Detroit #Vancouver #Montreal #SanDiego #TampaBay #Portland #Orlando #Columbus #SaltLakeCity #Cleveland #Cincinnati #Indianapolis #Toronto #SaoPaulo #Chile #BuenosAires #RioDeJaneiro #Peru #Colombia #SaudiArabia #UAE #Nigeria #CostaRica #Calgary #BeloHorizonte #Campinas#Travel #Tech
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