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Senior Media Strategy Manager Maxi Quebec

Loblaw

Winnipeg, MB
Lead Maxi’s Quebec media strategy at Loblaw Media, using customer insights and omnichannel planning to drive measurable business outcomes.The Senior Manager serves as Maxi’s primary strategic media partner across Quebec. This leadership role advises Marketing, Merchandising, Loyalty, and Category teams through integrated planning, performance measurement, and retail media expertise. It also develops a new team of Media Strategy Managers or Specialists.Key Responsibilities:
Develop annual and campaign-specific media strategies for MaxiAdvise senior leaders using insights, performance data, and resultsOptimize omnichannel plans across digital and traditional channelsBuild Quebec-focused media partner and stakeholder relationshipsLead, coach, and develop media strategy professionalsRequirements:
Seven to ten years of progressive media experienceStrong Quebec market and consumer behaviour knowledgeExperience leading measurable integrated omnichannel strategiesAdvanced knowledge of Meta, Google Ads, DV360, and YouTubeFrench and English bilingualism strongly preferredBring Quebec market expertise, media measurement, and people leadership to Maxi’s growth strategy through Loblaw Media.
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