Sponsor Creative Lead
$75k - $90k per yearLinus Media Group
Job Responsibility:
Who We Are
Linus Tech Tips is one of the world's most renowned and influential technology-focused YouTube channels and online communities. With millions of subscribers and a deep passion for all things tech, we are dedicated to providing our audience with informative, entertaining, and exciting content.
About the Role:
Employment: Full-time
Location: Surrey, BC, Canada
Are you a copywriting pro with a flair for video, a passion for tech, and a desire to make ads that viewers actually enjoy? Linus Media Group is looking for a creative, strategic, and results-driven Sponsor Creative Lead to join our Business Development team. At Linus Media Group, we operate some of the largest tech channels in the world, including Linus Tech Tips, ShortCircuit and TechLinked. With millions of subscribers and billions of views, your creative work will be seen by a massive and passionate global audience.
You'll be responsible for crafting high-performing sponsorship segments that not only perform but also captivate our audience, carefully balancing audience engagement and brand impact. Bring your storytelling skills and digital marketing experience to shape the way millions connect with our brand partners.
As a Sponsor Creative Lead, your responsibilities include, but are not limited to, the following:
Responsibilities:
- Collaborate with the Business Development team to enhance the watchability and entertainment value of sponsored segments across all LMG channels.
- Write engaging and effective sponsor copy tailored to the voice and style of each channel.
- Create and pitch fresh, audience-first ideas that improve viewer sentiment, retention, and click-through rate (CTR) for sponsored reads.
- Work with multiple internal teams to bring sponsored segments to life through scripting, directing, and production collaboration.
- Engage with brand partners to ensure messaging aligns with campaign goals while maintaining authenticity and entertainment value for our viewers.
- Use performance data and feedback to continuously iterate and improve sponsored content strategies.
Requirements:
- Minimum 2 years of copywriting experience, ideally with a focus on marketing or digital content.
- Demonstrated experience in digital marketing, content creation, or social media.
- Excellent written and verbal communication skills.
- Strong organizational skills and the ability to manage multiple projects and deadlines.
- Comfortable collaborating within a fast-paced team or working independently when needed.
- A passion for technology and YouTube is essentialyou're not just making ads, you're speaking to a community you genuinely understand.
- Must bring a positive, can-do attitude and a willingness to think outside the box.
Compensation:
For this position, the typical hiring salary range falls between CAD$75,000 and $90,000 per year. The base pay is based on market location and may vary depending on job-related qualifications such as knowledge, skills, and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives.
Job Perks:
- Professional Development - Reimbursement of eligible skills development programs and courses.
- Health Coverage - Extended health benefits and dental plan, including extensive support for mental health.
- Paid Time Off - Paid personal leave as well as vacation time.
- Employee Wellness - Flexible schedules, frequent game nights, and exciting company outings.
- Phone Plan - A comprehensive phone plan for our employees.
- SWAG - Access to swag from lttstore.com, tech, and other goodies.
- Group Retirement Savings Plan - A generous employer matching plan for your retirement.
Equal Opportunity Statement
LMG is proud to be an equal-opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, place of origin, religion, family status, marital status, physical disability, mental disability, sex, age, sexual orientation, gender identity or expression, political belief, or conviction of a criminal or summary conviction offence unrelated to employment.
At LMG, we're committed to building a workforce that is representative of the audiences we create for, by building a culture where everyone feels like they belong.
Job Types: Full-time, Permanent
Pay: $75,000.00-$90,000.00 per year
Benefits:
- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off
- RRSP match
- Vision care
Schedule:
- 8 hour shift
Ability to commute/relocate:
- Surrey, BC: reliably commute or plan to relocate before starting work (preferred)
Application question(s):
- Are you currently able to work in Canada? Note: this does not mean "I can work in Canada as long as an employer sponsors me", it means "I can start work tomorrow".
Work Location: In person
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