Content Writer

Who we are 

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt, as we work together to beat heart disease and stroke. 

We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women and people living with disabilities, are encouraged to apply. 

To learn more about our mission, values, commitment to equity, diversity and inclusion (EDI), and the difference Heart & Stroke makes in the lives of people in Canada at every age, please  visit our website . 

The opportunity 

This role supports the Heart & Stroke content team in developing, delivering and maintaining engaging and impactful content for heartandstroke.ca and other channels. The role is versed in digital content best practices, including the responsible use of AI, SEO optimization, personalization and understanding of current trends. The ideal candidate is a fast learner and a good communicator who can integrate input from a variety of stakeholders into a clear plan. The role requires a confident writer who can switch between long and short copy with ease and is highly organized, self-motivated and attentive to details.

Reporting to the senior editor, content, the content writer is part of a team working as the Foundation’s internal content agency — serving the needs of various business units. While the content writer manages some projects and tasks independently, they will also work in close collaboration with internal and external stakeholders. 

How you will make an impact every day 

Work with content and digital teams to develop and deliver data-driven content with the audience at the centre. 

• Researching, writing, editing and optimizing new website content, as assigned

• using AI across the content creation process, understanding its limitations and adhering to AI guidelines

• preparing content for publication, including image research and optimization to improve searchability and readability 

• working with the digital experience specialist to identify SEO opportunities, when editing and rewriting content, to ensure discoverability 

• researching interesting topics and opportunities that increase web traffic and engagement 

• performing competitor content analysis 

• reviewing content with accessibility and equity, diversity and inclusion (EDI) perspectives to ensure it aligns with the foundation’s commitments 

• working with the content and digital teams to develop creative solutions to content needs 

• contributing ideas and developing prototypes in collaboration with internal stakeholders 

• managing monthly newsletter execution under the direction of the senior editor, content, writing content and managing workflow. 

Maintain content updates and processes 

• Reviewing and updating content as assigned 

• maintaining back-end systems — including writing and updating copydecks — for orderly site maintenance and content tracking 

• supporting content team in developing and improving workflow and related processes to maximize efficiency and facilitate collaboration

• quality assurance testing of various digital properties (e.g. website, email newsletter). 

Provide excellent client services 

• Participating in content + creative services meetings and working with project manager to ensure internal client requests are delivered on time and on brief.

• managing tasks to completion including periodic reporting to senior editor, content, and communicating with stakeholders, as required 

• prioritizing appropriately. 
  
   

Who we need 

Education 

• Post-secondary 

Experience 

• 2–3 years of experience supporting digital content (marketing role or not-for-profit experience would be an asset) 

Skills

• strong writing skills (i.e. blogs and articles) 

• knowledge of digital media, including SEO and user journeys 

• comfortable using AI while recognizing its limitations 

• understanding of audience mind-set 

• aptitude for client service 

• demonstrated ability to meet deadlines 

• highly organized and attentive to details 

• self-starter

• ability to maintain productivity and pivot effectively 

• knowledge of French would be an asset 

What we offer 

At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being. 

This role offers a hiring range of $60,000 to $68,000, aligned with our compensation framework and your professional background. We believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits; life insurance; disability benefits; an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.

Apply now 

If you want to join the fight to beat heart disease and stroke, please apply by sending your resume by May 22, 2026. Applicants must be currently residing in Canada and legally entitled to work in Canada. 

Only those candidates that qualify will be selected for an interview. At this time, all interviews are being conducted via phone and/or video call ― we look forward to virtually meeting you!

Accommodation 

We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.