Insurance Sales Strategy Director

Sunlife

Shape insurance sales strategy at Sun Life by developing campaigns, monitoring risks, and strengthening advisor penetration across regional markets.The Director of Sales supports insurance, health, and retention targets through sales promotion forums and strategic planning. This senior leader collaborates with the Regional Vice President, Directors of Sales nationally, advisors, firms, and internal teams. Success requires organized execution across multiple priorities, stakeholders, and timelines.Key Responsibilities:
Assist regional strategic planning for advisory distribution channelsDevelop and manage sales campaigns and promotional forumsSupport market share growth and advisor penetrationIdentify, monitor, and mitigate potential company risksManage team budget planning and accountabilityRequirements:
University degree or post-secondary educationLife and Health Insurance LicenseInsurance industry, competitor, segmentation, and trend knowledgeExcellent written and verbal communication skillsAbility to manage multiple priorities under tight timelinesUse insurance market knowledge, strategic planning, and sales campaigns to advance Sun Life's regional objectives.
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