Industry Marketing Specialist

ZenaTech (Nasdaq: ZENA | FSE: 49Q) is a technology company specializing in AI drones,
Drone-as-a-Service (DaaS), enterprise SaaS, and quantum computing solutions for mission
critical business applications.
Since 2017, the company has leveraged its software
development expertise and expanded its drone design and manufacturing capabilities
through ZenaDrone to innovate and enhance customer inspection, monitoring, safety,
security, compliance, and surveying processes.
This position in on site 5 days a week and is not offer hybrid or remote
Position SummaryThe Industry Marketing Specialist is responsible for developing and executing go-to-market strategies for assigned industry verticals, including Mining, Construction, Infrastructure, Utilities, Energy, Environmental Services, or Government and other penetrating industry verticals.
This role combines market research, positioning, campaign planning, content strategy, sales enablement, and customer insights to drive pipeline growth and market penetration within targeted industries. The Industry Marketing Specialist serves as the internal subject matter expert on market trends, customer challenges, competitive dynamics, and industry-specific opportunities.
The successful candidate will work closely with sales teams, regional marketing managers, demand generation, content teams, and operational leaders to create compelling industry-focused marketing programs that generate awareness, leads, and revenue.
Key ResponsibilitiesBecome the organization's expert on assigned industry verticals.
Responsibilities
Develop deep knowledge of industry trends, regulations, economic drivers, and emerging opportunities.
Conduct market/customer research and competitive analysis.
Monitor competitor positioning, messaging, campaigns, and market activity.
Identify customer pain points and emerging industry challenges.
Maintain industry-specific buyer personas.
Track market shifts and provide recommendations to leadership.
Industry Positioning & MessagingCreate compelling messaging that resonates with decision makers within target industries.
Responsibilities
Develop vertical-specific value propositions.
Translate drone, survey, geospatial, and inspection capabilities into business outcomes.
Create messaging frameworks for key audiences.
Ensure industry terminology and language are reflected in marketing materials.
Align messaging across website, campaigns, collateral, and sales tools.
Campaign DevelopmentDevelop industry-focused campaigns that support pipeline growth.
Responsibilities
Plan and execute marketing programs tailored to target industries.
Collaborate with the demand generation team on integrated campaigns.
Support account-based marketing initiatives.
Develop targeted nurture streams and content journeys.
Coordinate regional adaptations of global campaigns.
Campaign Channels
Social media
Website
Webinars
Industry publications
Trade associations
Events and conferences
Thought leadership programs
Content Strategy & Thought LeadershipDrive the development of high-quality industry content.
Responsibilities
Identify content gaps within assigned industries.
Partner with writers and offshore content teams.
Ensure content quality and industry relevance.
Develop thought leadership topics.
Source customer success stories and case studies.
Create industry playbooks and guides.
Support revenue teams with industry-focused materials and insights.
Responsibilities
Partner closely with sales leadership.
Create industry-specific sales presentations.
Develop battle cards and competitive positioning guides.
Support strategic account planning.
Assist sales teams with key opportunities.
Deliver training on market trends and industry messaging.
Industry presentations
Opportunity-specific support materials
Qualifications
Bachelor's degree in Marketing, Business, Communications, or related field.
Relevant industry certifications considered an asset.
3-5 years of B2B marketing experience.
Experience marketing to technical or industrial audiences.
Strong understanding of content marketing and lead generation.
Preferred
Experience in: surveying, geospatial services, construction technology, mining, drone technology
We use artificial intelligence to review and screen applications and materials. However, every candidate we move forward with is reviewed and selected, and all final hiring decisions are made, by a member of our hiring team.
We are an equal opportunity employer committed to employment equity utilizing hiring practices on merit and business needs. We encourage applications from women, Indigenous peoples, persons with disabilities, members of visible minorities and all others of legally protected status.
This posting is for an existing vacancy.
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