VP, Sales (Canada Mass & Prestige)

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

This role is a Hybrid Role: Employees are expected to work from our Mississauga office 3 days per week and may work remotely the remaining days.

Overview:

The VP, Canada Sales is a critical member of the Canada Leadership Team responsible for leading Revlon Canada’s customer and commercial performance across the Canadian customer landscape—bringing together Mass and Prestige account leadership under a “One Team” model. This leader will build and grow strategic customer partnerships, drive profitable  sales and share growth, and strengthen the account management organization and talent pipeline for both today’s execution and the future state. 

Responsibilities:

1) Own the Canada Sales Strategy & “One Team” Direction

• Set the Canadian sales strategy , priorities, and trade-offs across national and regional accounts, aligned to growth opportunities and market realities.  
• Establish clear operating rhythms , performance management, and escalation paths to drive speed, clarity, and accountability across the sales organization. 
• Allocate resources across national vs. regional opportunities based on growth impact and execution needs.  

2) Lead Customer Strategy, Negotiations, and Enterprise Relationships

• Lead senior customer engagement, negotiations, and escalations; represent Revlon Canada with executive presence and influence.  
• Drive customer planning from annual targets to multi-year joint business planning with measurable goals and improved rigor. 
• Build cross-functional customer relationships (buying/category management, marketing, finance, operations, supply chain) and translate customer agendas into internal priorities and action.

3) Drive Business Performance with Discipline (Forecasting, Trade, Returns, Execution)

• Own outcomes tied to shipment and consumption forecast accuracy , business performance tracking, and action plans against key KPIs.  
• Prioritize and allocate investment budgets against key business drivers; optimize ROI and ensure tracking systems are in place. 
• Implement strategies to reduce product returns and improve end-to-end execution with cross-functional partners.  

4) Build & Develop a High-Performance Account Management Organization

• Serve as a “player-coach” leader—setting direction, clarifying expectations, simplifying work, and building a strong talent pipeline.  
• Develop strong and senior talent as future enterprise leaders; strengthen coaching, storytelling, negotiation, and influence capability across the team. 
• Identify skill gaps and implement on-the-job and/or third-party training; ensure development plans are in place and reviewed regularly.  

5) Cross-Functional Leadership & Canada Leadership Team Contribution

• Partner closely with Canada Marketing, Finance, HR, Merchandising, Supply Chain, and NA partners to align plans, remove friction, and drive coordinated execution.  
• Actively contribute as a CLT leader—modeling accountability, collaboration, and disciplined execution  

Education & Experience  

• Bachelor’s degree in Business, Commerce, or related field (MBA preferred).  

• 12-15+  years of progressive account management / customer business development leadership experience, with a track record leading national and/or regional account teams.  

• Strong experience in CPG (beauty preferred) and demonstrated success with major Canadian retailers and complex customer negotiations.    Depth of experience and relationship with Shoppers Drug Mart is essential.  

• Cross-functional Commercial Experience (Marketing, Finance, etc.), Broker partner experience and bilingualism are considered strong assets .   

Knowledge, Skills & Leadership Capabilities  

• Strong strategic thinking paired with high execution discipline; ability to prioritize and deliver results in a fast-paced environment.  

• Executive-level customer relationship and influencing capability; confident communicator up, down, and across the organization.  

• Strong financial acumen (trade spend, budget management, forecasting, ROI) and comfort using data to drive decisions.  

• Proven ability to develop high-performing teams; builds talent pipelines and creates a culture of accountability and collaboration.  

• Strong cross-functional leadership and ability to simplify complexity, standardize ways of working, and improve team effectiveness.  

• Demonstrates proficiency in essential tools with Microsoft Suite (e.g. Excel and PowerPoint), along with strong familiarity with customer data platforms and performance reporting . Shows a clear interest in enhancing efficiency and effectiveness through AI and other emerging systems and tools.  

Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in Canada.

#LI-Hybrid #LI-TF1

The base pay range for this position is C$ 220,000.00 - C$ 245,000.00; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the co-paid basic life insurance policy and short-term disability insurance. Other benefits offered to employees include but are not limited to the following: long-term disability, healthcare spending accounts, Employee and Family Assistance Program, Health & Fitness Reimbursement etc. Employees are also able to enroll in our Registered Retirement Savings Plan (RRSP) and Registered Pension Plan (RPP).

Employees will also receive 4 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.