Eu marketing & product manager

1M+ customers
~Neo is looking for an experienced product marketer to lead go-to-market strategy for our lending portfolio. You will own how our lending products are framed, valued, and understood by customers, translating product strategy into clear, compelling product marketing that drives adoption while optimizing for low-cost acquisition. This role cuts across the marketing organization and provides leadership and direction to channel owners and their teams.
Own the integrated go-to-market strategy for lending products, aligning strategy and execution with the GTM team across channels based on performance objectives you help define.
Lead end-to-end product marketing for new lending launches, including positioning, target audience definition, value proposition development, messaging frameworks, and launch planning.
Define and deliver strong product-channel fit for lending, ensuring products are represented clearly, consistently, and compliantly across all channels by providing copy, visual asset, and regulatory direction to channel owners.
Serve as the subject matter expert on the lending landscape, including competitors, market trends, and global best practices, to continuously sharpen Neo’s positioning, messaging, and competitive advantage
Own and maintain core lending product marketing documentation, including positioning narratives, value props, messaging hierarchies, and channel plans that guide how products are taken to market
Lead legal and compliance review processes for lending product marketing, acting as the bridge between product, marketing, content, and legal teams to ensuring lightening speed without sacrificing rigor.
Key stakeholder of Lending Program, working together on product strategy and leadership to align on product scope, launch sequencing, and marketing approach for new and evolving lending offerings.
7+ years of product marketing experience, ideally with a strong focus on lending, credit, or financial products in a high-growth environment
A degree in marketing, business, or a related field
Proven experience positioning and marketing complex products in a highly competitive and regulated market
Highly strategic and data-driven, with the ability to balance customer value, business impact, and acquisition efficiency
Deep experience shaping marketing concepts and content, from positioning and headlines to tone of voice, visual direction, and design
As individuals and as a team, we constantly challenge ourselves and each other to raise the bar and deliver exceptional experiences for our customers. Our commitment to customer success drives everything we do, from building world-class products to providing exceptional support at every step of their journey. All team members have a stake in Neo’s success and earn meaningful equity through stock options. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.
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Neo Financial leverages artificial intelligence (AI) to reinforce our candidate evaluation process, including the initial assessment of applications and screening of candidates. These tools support our recruitment team; If you require further information regarding our data processing practices, please contact us.