Media Planning Manager
$70k - $75k per yeardentsu
Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. We are entirely focused on delivering better business results through optimization creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.
The Media Planning Supervisor is responsible for developing a high-performing team and providing guidance on client and media planning strategy. The Media Planning Supervisor will oversee the entire planning process for their dedicated client groups and collaborates with trafficking media operations and media buying teams to achieve client goals. This role is critical in enforcing and providing input into the overall media planning direction as well as overseeing the quality standards of the teams planning strategy and execution.
Manages coaches and develops a team across media planning deliverables through the planning and campaign process to improve and achieve client goals.
Coaches team to develop planning strategies that maximize media dollars and media efficiency.
Drives employee retention by providing feedback to the Leadership and HR team to help retain top talent in Canada.
Grows the sophistication of the teams media knowledge expanding into data and technology.
Identifies development areas in team members to help achieve and drive their performance goals for the year.
Supports the media buying teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.
Facilitates the implementation of quality control processes and systems across client groups.
Briefs partner agencies on strategic implementation needs and roles of specific communication channels.
Participates and presents in new business efforts for the Canadian Network.
Instils a high-performance data-driven continuous improvement culture within a shared service organization.
Post-secondary Degree or Diploma in Media Advertising Business Administration Marketing or related field.
A minimum of 3 years of media planning experience focused on All Media Channels and a minimum of 1year experience leading a team.
Strong people leader with the ability to lead coach and develop and retain top talent while addressing performance.
Knowledge of bid management campaign management and optimization process with key Data Supply and DSP partners.
Advanced knowledge of Media Planning and Research Tools:
Advanced level MS Office skills: Excel (Pivot Tables VLOOKUP) Outlook PowerPoint etc.
Excellent written and verbal communication skills. A range of medical dental RRSPpaid time off and/or other benefitsalso are available to all permanentemployees.
We know through experience that different ideas perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full authentic selves to work. Dentsu Media
Full time
Contract Type:
Permanent
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