Senior SEO Strategist

As Senior SEO Strategist youll be at the forefront of optimizing exceptional site experiences driving results and crafting effective content strategies. Your passion for SEO and data-driven insights will enable you to elevate marketing campaigns and enhance user experiences for the world-class brands we work with.

You understand that todays user experience starts at the search results and you have a knack for ensuring that the right content is discoverable to the right people at the right time. Youll also identify and spearhead initiatives to drive search performance through content strategy user experience and a strong technical foundation. With your analytical skills and attention to detail you excel at analyzing data and providing actionable recommendations to improve digital visibility. Collaboration is second nature to you as you work seamlessly across disciplines to implement SEO best practices drive search initiatives and meet customers wherever theyre searching.

Use search data (in conjunction with other research sources) to understand user intent drive content strategies and identify business opportunities for clients

Define success metrics and translate SEO results to business objectives

Collaborate with content technology creative and analytics teams to incorporate SEO strategies and best practices

Optimize social search channels (e.g. YouTube TikTok) to maximize brand and content visibility across the digital landscape

Conduct regular SEO audits and competitive analyses

Effectively convey SEO concepts and success stories in a concise and easy-to-understand manner

Develop frameworks and processes to systematically track and improve search performance

Advise on technical website development to maximize search indexability and visibility including JavaScript SEO and accessibility considerations

Define search-driven guidelines and requirements for page content copy page speed accessibility indexability structured markup site architecture URL structure page titles meta descriptions headings anchor text internal linking site maps etc.

Pitch and implement new search projects and service offerings

Monitor analyze and report on search results and performance to both internal and external stakeholders

Keep current with the latest digital trends and changes in the search marketing landscape identifying new opportunities for clients (e.g. AI search ML-driven automation visual search voice search social search etc.)

4 years of SEO experience

• Excellent written and verbal communication with strong presentation and data storytelling skills
• Track record of driving measurable performance improvements
• Ecomm/retail SEO strategy and experience (e.g. optimizing product/category pages optimizing shopping feeds etc.) Experience with global brands and international SEO including strategies for multiple regional sites languages etc.
• Strong project management and organizational skills with the ability to drive progress and manage multiple projects and deadlines simultaneously
• Experience defining and documenting internal processes and best practices to improve SEO implementation
• Deep understanding of search engine algorithms ranking factors SEO best practices and technical SEO
• Proficiency in third-party SEO/SEM tools such as SEMrush BrightEdge Ahrefs ScreamingFrog etc.
• Proficiency in data analytics and visualization tools such as Google Analytics Google Data Studio Adobe Analytics Google Search Console Tableau etc.
• Strong analytical skills with the ability to interpret data identify trends and make data-driven decisions
• Experience developing and executing content strategies that improve brand visibility traffic and engagement through content creation and optimization
• Experience with testing and leveraging AI tools (ChatGPT etc.) for SEO tasks and workflows
• Experience with paid search/SEM or experience driving integrating SEO/SEM strategies and workflows

Global maternity and parental leave

Vacation compassionate leave wellness days and flex days

Summer Fridays (off at 3:00 PM local time every Friday)

Diversity and Inclusion Board with 13 affinity groups

The Talent Team at Critical Mass is focused on ensuring we provide the best training onboarding and employee experience possible! Our new hires & employees are the future of our organization and we want to set you up for long-term an effort to do so we expect our team to work from our Calgary office 3 days a week.

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Senior IC