Marketing Manager [ Remote Work ]

As Director of Growth Marketing, you will own and scale the PLG acquisition engine for Helcim’s payments platform serving SMBs across the United States and Canada. This is a senior and high-impact player-coach role: you will set the strategy, model acquisition, own budgets and lead the team, while working hands-on in the channels and/or disciplines where you spike.
Helcim has strong monthly inbound acquisition, and is aiming to scale aggressively in 2026 and beyond. We are looking for a leader with a high level of agency and urgency to own performance marketing, our website, lifecycle marketing, SEO, and the data and insights layer that underpins growth decisions. This role is also an opportunity to build a best-in-class AI-accelerated growth team at a turning point in the practice of growth marketing. We are looking for someone who is exceptionally curious, creative and thoughtful about how to apply new AI tooling, automation and context-layering into our growth engine, and who can educate and set the bar for their team and the broader organization around how to apply AI in a growth context to super-charge our marketing engine.

You are highly fluent in metrics, funnels and attribution, and use data to guide decisions rather than validate opinions. You balance short-term results with long-term growth, efficiency and LTV.
You are a first-principles thinker who grounds growth priorities in customer knowledge and long-term impact vs. You are creative! You have a proven track record conceptualizing and testing ideas that didn’t solely follow established growth playbooks.
Drive overall team performance through cycles of structured 1:1s, feedback loops and long-term growth plans.
You’ll directly own performance marketing (paid acquisition), lifecycle marketing and our website, including SEO and CRO. Set the bar for growth as an integrated practice across channels and strategies — both those you own on your team and by working cross-functionally with Brand, Product Marketing, Partnerships and Sales.
Work closely with our finance team and senior leadership to set goals and determine appropriate budgets and bets to reach new levels of scale.
Create clarity and accountability around growth team results by establishing clear success signals and building a trusted reporting layer across all channels/programs. Serve as a player-coach, getting hands-on in channel execution in the area(s) where you spike.
Research, test and build new applications of AI tooling and/or technologies that meaningfully impact our acquisition velocity, unit economics and customer outcomes/value. We want the merchants we serve to feel supported and see us as a trusted partner rather than simply just another “cost of doing business.” Comprehensive benefits + a Health Spending Account (HSA) starting on Day 1.
We’re in-office Mon/Wed/Fri and remote Tue/Thu.
Family Support: Top-ups for maternity/parental leave and "bonding breaks."
Rest & Recharge: Paid vacation + a full company break in December.
Growth: $500 annual training budget to keep your skills sharp.