Store Sales Lead

As part of the largest baking company in the world Bimbo Canada is a leading producer and distributor of packaged fresh bread bakery products and snacks. 18 brands Canadians know and trust like Dempsters Villaggio POM Bon Matin Stonemill Natural Bakery Takis Thomas Little Bites Vachon Hostess and more.

In business for more than 110 years the company operates 15 bakeries and employs approximately 4000 associates across Canada. Bimbo Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains retail outlets and foodservice operations across Canada.

At Bimbo Canada were more than just a bakery - were a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success and were looking for people who share our commitment to excellence.

The Market Sales Leader (MSL) is responsible for achieving profitable sales growth people growth market share growth customer relationship and brand health and return objectives by ensuring critical field sales initiatives are developed managed and executed effectively in the regional marketplace.

The MSL will lead execution of the sales Direct Store Delivery Excellence (DSDE) Playbook throughout the regional marketplace in service of the Frontline Independent Operators with the objective of driving growth of our people and the business.

Use the leadership and sales expertise to deliver world-class sales and merchandising meeting clients critical needs and providing nutritious and delicious baked goods and snacks for all Canadians. Take pride in the platform to foster the personal and professional growth of the team within a highly productive and deeply humane purpose.

Establishes team goals and communicate them to help achieve performance targets

Fosters an atmosphere of continuous improvement to include the development of self teams and work processes

Develops core competencies of merchandising and selling for business partners through coaching and consistent performance feedback

Ensure I/Os maintain compliance to Bimbo Canadas SBT and payment due balances policies

Creates an engaged frontline focused sales culture through consistent prioritization of independent operators capabilities needs and business growth

Leads consistent execution of the DSD Excellence world-class sales practices in the market

Ensures sales growth and profitability by inspiring sales leaders to achieve world-class merchandising and gold standard practices while building customer relationships that align with planned store level growth goals

Provides input and support toward marketing initiatives for the region

Achieves KPIs for territory: revenue VCM returns compliance store selling and average displays

Utilizes data tools to analyze business and identify store-level opportunities.

Utilizes iPad and sales data on a daily basis to drive effective decisions at store

Establishes and maintain strong customer relations exceeding customer expectations

Monitors of results against plan and taking of appropriate actions to achieve objectives

Shares performance data with store and I/Os

Retail Best Practices

Consistently following all the steps of store visit and the Golden Path Tour in store

Utilizes DSDE Shelf Best Practice to ensure adherence to brand and store planograms

Utilizes DSDE Display Best Practices to drive optimal sales and world-class merchandising presentation

Creates and acts upon secondary display opportunities within store to meet DSDE Optimal Display Placements

Performance Measures

Sales vs. Delivery of consistent sales execution plans in a territory

Account development achievement vs. Sales Leader Core Competencies:

Ensures operational capabilities within field sales team

Empowers and involves field sales team

Engages and develops field sales team

Expects ownership and accountability with field sales team

Encourages and recognizes field sales team

Market Sales Leader Specific Competencies:

Guides sales opportunity

Aligns performance for success

Sales Professional Core Competencies:

Focuses On The Customer

1-3 years sales experience preferably in a CPG and/or Direct Sales Delivery (DSD) environment

• Developed effective sales management accountability system
• Built commitment and teamwork while maintaining a creative and positive work environment
• Proficient Technology and Computer skills: proficient at Word PowerPoint and Excel
• Bimbo Canada is committed to personal and professional growth. We offer training development and advancement opportunities both domestically and internationally.

Innovation : Be part of a company that constantly innovates in the food industry. We believe that as people we form one community and we believe that this community is focused on getting results. We do this by competing and winning in the market with superior quality in everything we do. This recognition is a reflection of how strong people-first culture drives exceptional performance and sets us apart as industry leaders. Bimbo Canada was also named one of the 2024 Best Places to Work by Canadian HR Reporter (CHRR)! Your journey with Bimbo Canada starts here.

Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history reference credit and/or physical demands checks) as appropriate for the role and as permitted by law.

Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity equity and belonging in the workplace and encourages applications from qualified people of all genders visible minorities aboriginal peoples and persons with welcome applications from all interested individuals; Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact Bimbo Canada Accessibility at