Digital Marketing Strategist - SEO

The Humberview Group is looking to add a Digital Marketing Specialist to our digital marketing team.

Join one of Ontario’s most innovative automotive marketing teams. At The Humberview Group, we’ve built a dynamic in-house team that blends creativity, analytics, and AI to deliver results for our dealership network. We believe in learning by doing and supporting each other along the way.

As a Digital Marketing Specialist, you will take full ownership of the digital footprint for a dedicated group of dealerships. Beyond just managing tasks, you’ll ensure a seamless customer journey by overseeing website health, executing paid media, and refining every digital touchpoint. Our digital marketing team works in a hybrid model: most work from home, with team meetings held twice a month at one of our Mississauga dealerships. The Humberview Group is one of Canada's largest automotive dealer groups with 5000 vehicles. At HG, we put our people first, because without them, we couldn't possible deliver on our promise of serving you better, each and every day.

Work from home; Strategy & Execution: You will design and execute comprehensive monthly digital marketing strategies that align with each dealership's unique business goals.

• Stakeholder Management: You will serve as the primary point of contact, maintaining seamless communication between dealership management and third-party vendors.
• Social Media Advertising: You will take full ownership of paid advertising campaigns on Facebook and Instagram to drive high-quality leads and engagement.
• Vendor Oversight: You will supervise paid advertising vendors and other 3rd party tools and vendors, evaluate their performance to ensure maximum return on investment.
• Search Engine Optimization: You will spearhead a holistic SEO approach, including content marketing, on-site technical updates, off-site link building, and local search optimization.
• Web & UX Optimization: You will manage website content and offsite profiles, ensuring they are optimized for both user experience and SEO best practices.
• Technical Support: You will proactively track inventory issues and website functionalities, collaborating closely with support teams to ensure a flawless online customer journey.
• Data & Insights: You will leverage reporting and analytics tools to provide actionable insights and track the success of all digital initiatives.
• Email Marketing: You will develop and deploy high-impact email blasts to keep the dealership's audience engaged and informed of the latest offers.
• 2+ years of experience in Digital Marketing.
• Strong passion for the Digital world.
• Strong verbal and written communication skills: comfortable communicating with internal and external teams and can turn complex data into clear, easy-to-understand monthly reports for our dealers.
• Familiarity with traditional and local SEO - and you're already exploring the world of AEO (Answer Engine Optimization).
• Strong knowledge on Excel or Google Sheets and enjoy working with data.
• When a challenge pops up, you’re the one who finds a creative way to fix it.
• You love sharing new ideas, building great relationships, and helping the whole team win.

Experience with building and optimizing landing pages in Unbounce and other CMS

• Hands-on experience with Looker Studio, Google Tag Manager, Facebook Pixel
• Automotive background is preferred but not required.

Enjoy bonuses and incentives, including a referral bonus of up to $2,000.

• Comprehensive Benefits: Competitive compensation with health, dental, travel, and life insurance, RRSP match and an Employee Assistance Program (EAP).
• Established Legacy: With over 60 years of service, our loyal customer base forms the foundation of our success.
• Mentorship: Receive training and support from our leadership team.
• Social Engagement: Engage in social events like sporting gatherings and BBQs.
• No Sunday or holiday work plus long weekends off all summer-long for more time with family.
• Our team leaders take great pride in mentoring which ensures we are investing in great people for the long term. Having a great corporate culture with team members who share our values is what makes us stand out.

Whether you’re new to the automotive industry or you’re looking for more growth opportunities, we would love to meet you!

We are an equal opportunity employer and welcome applications from all candidates, including persons with disabilities. Accommodations are available upon request for candidates taking part in any stage of the selection process.