Campaign Manager M/W

Montreal, On-Site

Valnet is looking for a Campaign Manager to support our digital acquisition strategy and scale customer growth. This role is perfect for a data-driven marketer with a deep understanding of performance marketing platforms, analytics, and ROI optimization.

You will support the strategy, planning, execution, and optimization of paid campaigns across platforms including Google, Meta, and emerging channels — driving measurable business impact through performance and efficiency.

Develop and execute end-to-end performance marketing strategies across paid search, paid social, display, and affiliate channels.

Own budget planning, forecasting, and ROI tracking to ensure maximum effectiveness of spend.

Support campaign setup, optimization, and scaling across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, YouTube, and programmatic platforms.

Monitor and analyze performance metrics — CAC, CPL, ROAS, CTR, CVR, CPA — and implement data-backed optimizations.

Collaborate closely with creative, analytics, and product teams to align messaging, targeting, and landing page performance.

Conduct A/B testing across creatives, audiences, and bidding strategies to enhance campaign outcomes.

Stay updated with the latest trends in digital advertising, attribution modeling, and marketing technologies.

3-5 years of hands-on experience in performance marketing or growth marketing roles.

• Deep expertise in Google Ads, Meta Ads Manager, and other performance platforms.
• Strong analytical mindset with proficiency in tools like Google Analytics (GA4), Data Studio, and Excel/Sheets.
• Experience with conversion tracking, pixel implementation, and attribution models.
• Familiarity with CRO, landing page testing tools (Optimizely, VWO, etc.), and CRM integrations.
• Excellent leadership, communication, and stakeholder management skills.
• Experience working in fast-paced, high-growth environments (startup or digital-first company preferred).
• Experience working in the insurance, banking, and mortgage loans industries is considered an asset.

Full health insurance plan (including medical, dental, and vision).

Competitive compensation plan and bonus structure.

We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one. Moreover, we don’t just talk about culture – we make it our first priority, fostering a collaborative, fast-paced environment where talent is recognized and rewarded. But don’t take our word for it, visit our corporate website to see for yourself!