CHARGÉ D´ANALYSES PERFORMANCE MARKETING H/F

Vacancy Status Yes - This posting is for an existing vacancy within the organization and is open to new applications. (As part of the application process, Artificial Intelligence will be used in the hiring process for this role.

The Performance Marketing Specialist sits within the GM Media Strategy & Planning team and plays a key role in driving data-led decision-making across

This role is responsible for synthesizing cross-channel performance, coordinating enterprise reporting, and translating complex marketing data into clear, actionable insights. The Specialist will own standardized performance reporting cadences, support cross-channel test-and-learn initiatives, and collaborate closely with media, analytics, CRM, web, and planning teams to ensure marketing investments are optimized across the full funnel.

You should have a passion for delving into marketing data to find patterns and develop actionable insights from complex, cross-channel marketing campaigns.

Performance Marketing & Data-Driven Decision-Making

Build and own standardized 10-day, 20-day, and Monthly Marketing Review reports for Buick and GMC.

Develop integrated, cross-channel performance narratives that enable faster, more confident media and brand decisions.

Analyze performance across paid search, paid social, programmatic display and video, streaming and linear TV, earned and owned media, site analytics, and CRM.

Stay informed on media and measurement best practices to continuously improve reporting frameworks and insights quality.

Act as the central point of contact for performance reporting across teams, ensuring clarity, consistency, and timeliness.

Cross-Channel Test-and-Learn Initiatives

Develop and manage cross-channel test-and-learn plans that provide insights to enhance campaign performance and efficiency.

paid media, CRM, social, web) to help define performance approaches and tests that align with business objectives.

Assist in tracking, analyzing, and communicating key learnings to inform future marketing strategies.

Audience Planning & Funnel Optimization

Works alongside media planning team and supports audience segmentation and planning to help ensure marketing efforts target the most relevant customer groups.

Works with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.

Help integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.

Assists analytics teams in refining audience strategies using data-driven insights.

3+ years of experience in working with programmatic advertising & media campaigns – especially in insights and analysis development

• Experience in an omni-channel, multi-brand performance media setting
• Experience working with diverse internal marketing teams and outside agency partner and media vendors
• Ability to understand data sources within cross-channel marketing eco-system
• Strong collaboration, prioritization, project, and time management skills
• Advance proficiency in Excel & PowerPoint
• Power BI knowledge is preferred
• Familiarity with major media platforms and tools, including Google Ads, DV360, Meta, CRM platforms, DSPs, and social media platforms is preferred

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

Healthcare, dental and vision benefits including health care spending account and wellness incentive.

Life insurance plans to cover you and your family.

Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

THIS JOB IS NOT ELIGIBLE FOR RELOCATIONS BENEFITS. ANY RELOCATION COSTS WOULD BE THE RESPONSIBILITY OF THE SELECTED CANDIDATE.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

General Motors offers opportunities to all job seekers including individuals with disabilities.