Market Development (Marketing) Manager

Title: Integrated Marketing Manager
President, Canadian Country Music Association (CCMA)
Type: Full-time, Permanent
About the Canadian Country Music Association
The Canadian Country Music Association (CCMA) exists to celebrate and elevate Canadian country music, connecting artists, industry professionals, and fans across the nation. Through year-round initiatives and our flagship event, Country Music Week and the CCMA Awards, we create opportunities that showcase talent, strengthen the industry, and grow our community at home and abroad.
The CCMA office is located in downtown Toronto and operates on a hybrid schedule, with team members in the office three days a week. We pride ourselves on our inclusive, creative, and supportive work environment that values collaboration, curiosity, and connection.
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The Canadian Country Music Association is seeking a strategic, creative, and collaborative Integrated Marketing Manager to lead the development and execution of our marketing strategy across events, programs, partnerships, and year-round initiatives.
You will be responsible for shaping how CCMA shows up to fans, industry, partners, and the broader cultural landscape - driving strategy, alignment, and impact across all marketing touchpoints.
If you are energized by building integrated marketing programs, leading teams, and working at the intersection of culture, entertainment, and business, we'd love to meet you.
Reporting to the Head of Artist & Industry Relations , the Manager, Integrated Marketing is the strategic lead for CCMA's marketing function , responsible for setting direction and driving execution across all consumer-facing (B2C) and industry-facing (B2B) marketing initiatives.
This role leads marketing strategy for CCMA's flagship events - including Country Music Week and the CCMA Awards - as well as year-round marketing for CCMA 365 , spanning membership, industry programming, education, international initiatives, and community engagement. You will work closely with Public Relations, Sponsorship, Membership, Industry Relations, and external partners to ensure marketing programs are cohesive, aligned, and effective. The Content Marketing Coordinator reports directly into this role , supporting content creation, social execution, and digital needs.
This position blends strategic leadership with hands-on execution and is ideal for someone who thrives in a fast-paced, creative, and collaborative environment.
Marketing Strategy and Leadership
Lead CCMA's integrated marketing strategy across events, programs, partnerships, and year-round initiatives
Serve as the central marketing lead, ensuring alignment across communications, sponsorship, content, and brand
Develop and manage influencer, creator, and artist partnerships that amplify CCMA programs and brand storytelling across consumer and industry audiences
Event Marketing and Campaign Management
Own strategy and execution for integrated marketing campaigns supporting Country Music Week, the CCMA Awards, and related programming
Develop campaign timelines, creative workflows, and promotional plans with internal teams and external partners
Lead collaboration with creators, influencers, artists, and partners to deliver integrated content and experiential moments
Support on-site marketing, including content capture, live promotion, and activations
Year-Round Marketing (CCMA 365)
Develop and execute integrated marketing plans supporting CCMA's year-round ecosystem, including membership, education, industry initiatives, and global programs.
Drive consistent engagement across the CCMA community by highlighting opportunities, benefits, and impact.
Content, Communications & Team Leadership
Lead, mentor, and develop the Content Marketing Coordinator
Oversee development of content for social media, newsletters, website updates, and B2B materials.
Support content needs for artists, members, partners, media, and sponsors.
Consumer & Fan Marketing (B2C)
Lead CCMA's consumer and fan marketing strategy, driving audience growth and engagement
Industry & Partner Marketing (B2B)
Develop marketing programs that support industry engagement, sponsorship value, and partner storytelling.
Collaborate with Sponsorship and Industry Relations to create compelling B2B narratives and assets.
Track and analyze marketing performance, audience growth, and campaign effectiveness.
Manage the marketing budget with a focus on ROI, impact, and efficiency.
5+ years of experience in marketing strategy, campaign development, or brand management, with demonstrated success leading integrated campaigns and partnerships

• 2+ years of experience managing, mentoring, and leading a team of marketing professionals
• Proven experience leading integrated marketing campaigns across digital and traditional channels.

Strong understanding of B2C and B2B marketing, audience development, and funnel strategy.
Excellent communication and writing skills across consumer and industry audiences.
Strong project management skills with the ability to manage multiple priorities.
Analytical mindset with experience using data to optimize performance.
Familiarity with social listening or analytics tools (e.g., Meltwater) is an asset.
Bilingual French is an asset.
No phone calls or visits, please.
Equity, Diversity, and Inclusion
Diversity, equity and inclusion are critical components of business at the Canadian Country Music Association, and we are committed to making these values an integral part of our culture. The CCMA encourages applications from all qualified applicants, including women, men, non-binary identifying and persons with disabilities, Black, Indigenous, People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual
~(LGBTQ2SIA+) community, and other equity-seeking groups.