Diversity and Inclusion Strategist

As the Web Strategist youll own the strategy and execution of GTM campaigns across our multi-region marketing web properties ensuring alignment and collaboration with regional Demand Generation Managers.
Youre known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities. Youre also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth while accelerating your professional development and expanding your skill set.

Website Strategy (Multi-region)
Managing regional instances of the global website and overall landing page strategy aligning with Clios business objectives customer needs and competitive landscape to drive growth and maximize conversion across key audience segments.
Owning the strategy and execution of GTM campaigns across multi-region marketing web properties to serve as high-performing demand generation engines ensuring alignment and collaboration with regional Demand Generation Managers.
Owning and facilitating brainstorms planning page flows including submitting briefs for high-impact digital marketing initiatives including microsites website sections and campaign landing pages collaborating cross-functionally with marketing design web development growth content and PMM teams.
Conducting website audits and generating user experience strategy and user interface improvements and recommendations.

Supporting the implementation of technical SEO strategies in partnership with the SEO agency to improve rankings for branded and non-branded keywords driving organic traffic growth alongside our in-house SEO content team across all regions.
Partnering with the Content and SEO team to ensure SEO best practices are integrated into every web project from conception to launch.

Using analytics tools such as Google Analytics to track campaign performance identify trends and optimize strategies.
Overseeing the monitoring and reporting of web and digital metrics related to regional web properties to inform strategy.

4 years experience in a growth/performance web strategy or demand generation role ideally in SaaS or B2B environments.

• Track record of leading multiple complex projects independently from scoping to delivery with measurable impact.
• In-depth experience with web analytics tools such as Google Analytics Amplitude Analytics etc
• Knowledge of web tracking and attribution
• Knowledge of software-as-a-service (SaaS) and common performance metrics

Serious bonus points if you have:
Legal industry knowledge and/or experience
Familiarity with Amplitude Analytics Dream Data and Looker
Experience with Heat mapping software (Mouseflow Hotjar Crazy Egg) and testing software (Google Optimize Optimizely)
We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Competitive equitable salary with top-tier health benefits dental and vision insurance

• Hybrid work environment with expectation for local Clions (Vancouver Calgary Toronto and Dublin) to be in office minimum 2 days per week on our Anchor Days.
• Flexible time off policy with an encouraged 20 days off per year.
• $The full salary range* for this role is $80100 to $94200 to $108300 note salary bands may differ based on location and local currency. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. Please note there are a separate set of salary bands for other regions based on local currency.

Diversity Inclusion Belonging and Equity (DIBE) & Accessibility
We are dedicated to diversity equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included valued and enabled to do the best work of their careers wherever they choose to log in from.