Marketing Assistant (Remote / m/w/d)

Building a growing ecosystem for over 7 years, we help individuals and institutions securely trade, store, and transfer crypto, fast and reliably. We are licensed, deeply rooted in the African market, and built for scale.

We're looking for a versatile Marketing Associate to be the driving force behind the growth of Quidax's API business. You'll get your hands dirty across the entire marketing mix, from creating compelling content and tracking performance to enabling our sales team and engaging with developers. We need a doer, a B2B marketing expert who can connect with technical audiences and business leaders alike. You'll play a critical role in bringing our innovative API solutions to new markets and building a thriving ecosystem of merchants and developers.

You’ll be a B2B marketing generalist and a strategic owner of our API business growth. Your main goal is to drive our marketing engine, from first touch to full adoption, and turn our API into a go-to solution
Marketing Engine & Growth
Own and maintain marketing analytics dashboards to ensure 100% of active campaigns are tracked in real- time.
Produce 3-5 new benefit-driven product pages or blog posts by collaborating with engineers to translate technical features into clear customer value.
Create 2-3 new pitch decks and 3-5 technical one-pagers to equip the sales team for faster deal cycles.
Document the full sales enablement playbook to ensure alignment between marketing and sales
Design and launch multi-channel demand generation campaigns to increase Marketing Qualified Leads by 20 - 30%
Execute at least 2 Account Based Marketing campaigns targeting the top 10-20 enterprise accounts.
Lead and implement SEO strategy to achieve top 5 rankings for at least 3 high-intent API keywords.
Deploy a marketing attribution model to ensure 90%+ of leads are trackable from first click to closed deal.
Deliver and execute a full marketing plan for new market expansion, generating 50+ qualified leads in the new market,
Refined and scale developer relations strategy to grow API community to 500+ active developers across Slack or mailing lists.
Maintain a steady content cadence of 2-3 high-quality content pieces per month (case studies, technical docs, blog posts)
Deliver ROI reports that attribute 80-90% of closed-won deals to specific marketing initiatives.
Maintain a healthy pipeline of 1 - 2 co-marketing/partnerships activities per quarter
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You'll generate high-intent leads and convert them into loyal customers in a crowded market.
Building a robust attribution model: You'll dig into our data to understand which channels are driving growth and optimize our spending.
You'll be the central hub, working with sales, product, and engineering to ensure smooth launches and consistent messaging.
You'll handle both the big picture and the day-to-day tasks, from strategic planning to writing ad copy to organizing events.
Ability to translate complex technical concepts into clear, business-focused value propositions.

• Proven track record in demand generation and lead nurturing for technical products.
• Strong analytical skills with experience in marketing attribution and performance tracking.
• Excellent written communication skills with ability to create technical and business content.
• Experience with marketing automation platforms, CRM systems, and analytics tools.
• Understanding of API ecosystems, developer marketing, and technical product positioning.
• Experience marketing to multiple buyer personas including developers, CTOs, and business decision-makers.
• Knowledge of B2B sales cycles and enterprise marketing strategies.
• Understanding of compliance and regulatory considerations in financial services marketing.

You’ll report to our API/B2B Head of sales and partnerships and work closely with the API/B2B Marketing Team, Engineering Team, & Merchant Success to scale our API ecosystem.

We’re building the pipes for the future of money. Are you ready to redefine operations in one of the most exciting fintech companies in Africa? When you join Quidax, you’re not just taking a job, you’re jumping into a community that’s bold, remote-first, and building for the future.
Competitive salary based on your skills and experience; Annual performance reviews + clear promotion cycles; Personal development fund (courses, books, conferences); Fully remote forever + flexible working hours

❤️ Unlimited paid time off + Nigerian national holidays
Quarterly remote team hangouts + annual offsite; interest-based communities (SIGs)
Regular engagement surveys — your voice matters
Health & life coverage in select locations

You’ll do meaningful work, grow fast, and have the flexibility to live your best life — all while building something big with people who care.
If you make it through to the next stage, you’ll likely get a pre-interview questionnaire. Technical Interview - 60 mins
Culture Chat - 45 - 60 mins
Final chat to check if the Quidax vibe is right for you.