Head of Growth (REMOTE)

Millions of parents and teachers trust our products to spark curiosity and confidence in children, and we’re growing fast through authentic creator partnerships that share that mission.
Hadley Designs is a family-founded, female-led brand redefining early education through creativity and purpose.
We design screen-free learning tools that help parents and teachers make learning fun, engaging, and meaningful. Every product is hand-drawn and teacher-designed , made to build confidence through connection.
You will build genuine relationships with TikTok creators, activate them fast, keep them motivated, and help them grow into high performing VIP affiliates. You will lead the systems that turn creator content into predictable GMV growth. This is a mix of strategy, communication, creative development, and relentless execution.

Accelerate creator activation so new creators post within ten days of sample approval and join our WhatsApp and email communities.
Creator Sourcing and Qualification Oversee the our sourcing team members to keep a strong pipeline of high quality creators. Approve qualified creators, reject poor fits, and run consistent quality checks. Maintain and refine the Ideal Creator Profile using performance data. Adjust sourcing targets as trends shift and control sample allocation so only aligned creators receive product.
Community Leadership and Relationship Building Build real relationships with rising creators and keep them supported. Host weekly video audits and guide high potential creators toward VIP tracks. Support Lives and pull new viral creators into the community fast.
Daily Email Content Engine Write and schedule daily creator emails, keeping at least two weeks planned ahead. Track engagement, refine messaging, and repurpose strong hooks and insights into short, actionable content.
WhatsApp Community Leadership Lead daily group conversations with insights, wins, and reminders. Hook and Script Development Study top performing videos each week and convert insights into simple, high converting hooks and scripts. Update creative briefs, test variations, and deliver three or more fresh hook and script combos weekly.

Seventy five or more creator samples approved weekly that meet strict quality criteria.
A strong, consistent creator pipeline and predictable posting volume every week.
A thriving community that posts often and stays active.
You care about excellence, follow through, and data driven decisions. Proven success managing large creator networks and driving performance metrics
Strong writing and communication skills and a talent for crafting hooks that sell
Analytical mindset with the ability to use data to guide decisions
Familiarity with AI tools for content creation and optimization is a plus
You’ll collaborate with a small, creative team that believes in excellence, trust, and flexibility.
Remote-first work environment
Flexible hours with core availability
Paid time off and holidays
Access to learning resources and professional development
Apply now and help make learning fun, engaging, and screen-free for families everywhere.