Social Media Manager/Strategist

Level: 3.3 - Sr Specialist Reports to: Social Media Manager

Mission
Drive the organic growth of our Apparel brands by leading a holistic social media strategy that fuses creative content excellence, vibrant community building, and impactful influencer collaborations. Establish the brand as a reference in the apparel industry for how we combine compelling storytelling, authentic community engagement, and a data-driven approach to social media growth.
Objectives:
Generate 20 social posts reaching 500,000+ views each, leveraging both organic content and influencer collaborations.
Achieve 8 High-Tier / Mid-Tier influencer partnerships delivered at a target CPM under $40 USD, ensuring cost-effective reach and engagement.
Increase engagement rate by 30% across main channels through strategic community building initiatives.
Leverage AI tools to streamline influencer brief creation, reducing the time spent by 50% compared to manual processes.

General Accountabilities
General outcomes:
Lead community-building efforts on social media, fostering an inclusive, engaged space aligned with brand values.
Develop and update community management playbooks to handle brand reputation proactively.
Conduct ongoing content research and benchmarking to guide creative planning and ensure relevance on social media for our Apparel brands.
Develop data-driven influencer briefs leveraging insights from their top-performing content to maximize viral potential.
Create compelling UGC briefs for social media creators based on our top-performing content and viral patterns from other brands, communities, and influencers.
Continuously scout strategic influencers, reviewing key metrics and making performance estimations to inform collaborations.
Maintain a constant lookout for trends to tap into and coordinate creators and campaigns to execute timely content around them.
Ensure all social content planning for our Apparel brands’ main channels is grounded in data, maximizing reach and engagement.
Specific accountabilities:
Lead the creation of detailed and data-driven briefs, scripts, and storyboards for UGC creators, influencers, and in-house production.
Support with content research, social trend identification, and benchmarking.
Ensure influencer scouting aligns with brand strategy and goals.
Incentivize community engagement through proactive interactions and moderation, safeguarding and enhancing brand reputation in social media.
Leverage AI tools (e.g. ChatGPT) to optimize content ideation, copywriting, and brief generation.
Collaborate closely with Designers, Copywriters, and Video Editors to bring creative concepts to life effectively.
Participate in weekly tactical meetings to review data, solve blockers, and adjust plans.
Update KPIs and Asana projects weekly, ensuring all initiatives remain on track.

Social Media Experience +5 years in social media roles blending creative strategy, community management, and influencer marketing - mandatory
Creativity Highly creative, with a knack for viral trends, persuasive storytelling, and standout content ideas.
Growth Hacking Mindset Comfortable analyzing metrics, drawing insights, and pivoting strategies.
English Writing and Reading Comprehension Skills Advanced English writing & reading skills for scripts, captions, and community dialogue.
Knowledge Deep knowledge of intimates and apparel audiences and social media ecosystems.
Organization Organized and disciplined to manage multiple moving parts across content, community, and influencers.
Efficiency Efficient, ensuring high output with minimal wasted effort.
Adaptability Flexible and adaptable to shifting trends and brand priorities.
Proactivity Proactive, continuously bringing new ideas for influencer activations, community growth, and UGC for social media.
Teamwork Promotes cooperation and commitment within the team to achieve goals and deliverables.