Copywriter (Marketing)
$45 per hourOur client, a Top 5 bank in Canada is looking to hire a
Copywriter team for an initial 12-month contract with a high possibility of extension and conversion. This role is 5 days a month in the office in downtown Toronto.
Project:
Part of pilot POD to bring Copywriting in-house for day-to-day operations.
Collaboration within Agile Teams: Actively participate in cross-functional Agile pods to deliver email campaigns through the Sales Force Marketing Cloud platform, managing multiple projects simultaneously while adhering to tight deadlines.
Editorial Standards Management: Maintain and update editorial standards, ensuring consistency across all communications, and share these standards with team members for adherence and improvement.
Stakeholder Communication: Present and revise copy decks during in-person stakeholder review meetings with executives and partners, leveraging exceptional interpersonal and communication skills to align content with goals.
Work closely with designers, translators, developers, and other pod members to understand campaign objectives, technical constraints, and legal/regulatory requirements.
Ensure all content strictly adheres to CIBC Brand guidelines, enhancing the overall brand consistency and client experience.
Translate complex business objectives and technical information into clear, simple, and compelling language for diverse audiences.
Project Delivery and Execution: 5+ years of experience writing, editing, proofing copy across various platforms.
- Degree/diploma in English, Journalism or equivalent experience and certifications
- Solid understanding of WCAG accessibility requirements and inclusive digital design principles
- Experience in digital marketing
- Proficiency in MS Office products
Familiarity with technologies such as HTML, and content management systems
Working knowledge of Sales Force Marketing Cloud
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