Marketing Analyst - Financial Services

Our client, a leading Canadian financial services organization, is looking to hire a Marketing Analyst for a contract opportunity (with potential extension or conversion to full-time). Deliver against a strategic 1-2 year marketing plan aligned to business revenue targets, while managing initiatives within the allocated marketing budget.

In partnership with the Director and Senior Director, manage the development and execution of marketing strategies and tactics, including offer design, creative, target audience, and channel selection, to achieve business objectives.

Collaborate across Marketing teams, Marketing Solutions & Client Offers, and lines of business to support overall revenue growth.

Manage the creative development and internal approval process, including legal and compliance reviews, for assigned direct marketing campaigns.

Ensure all marketing initiatives are brand compliant and aligned with corporate brand standards.

1+ years of experience managing creative and marketing communications projects across direct and interactive channels.

• 1+ years of financial services experience, with knowledge of retail banking products (credit card experience is strongly preferred).
• Hands-on email marketing experience, producing client-facing communications.
• Experience managing and tracking marketing budgets, ensuring costs align with estimates.
• Undergraduate degree, preferably in Marketing, or equivalent related experience.

• Copywriting experience or familiarity (strong asset).
• Understanding of email development from a technical perspective.