Content Specialist, Marketing Education

Web Content Specialist ( Job Number: 07-26)

Georgian is more than just an employer – we're a community. With multiple campuses located across Central Ontario, Georgian College offers rewarding employment opportunities in academics, administration, research, and more. Together, we can advance our mission to inspire innovation, transform lives, and connect communities through the power of education.
Our exciting work environment offers the opportunity to learn and grow, while collaborating in a team-oriented culture that promotes equity, diversity, inclusion and belonging. Together, we deliver unrivaled experiences for our students, employees and the communities we serve. We’re seeking a dedicated marketing professional who will play a critical role in the planning, implementing and monitoring of content for Georgian’s website, while also contributing to the development and execution of the content strategy for the college. If you are passionate about brand awareness and supporting the College’s marketing efforts to increase student enrolment and retention as well as thrive in a collaborative inclusive environment, this is the role for you.
Job posting date: January 13, 2026
Marketing, Communications and Recruitment
Classification: Support Staff
Employment Type: Contract (Appendix D)– February 2026 – July 2026
Utilize and leverage tools and platforms to gain insights and inform recommendations for web strategies. This includes social media, search engine optimization (SEO), AODA compliance, and web analytics tools
Develop content analytics reports and make recommendations for improvements/changes based on the metrics
Review current practices for web content and make recommendations to improve or enhance SEO performance and/or AODA compliance
Assess opportunities and create content to maximize website SEO
Research and provide input to website content strategy to ensure topics are timely and relevant, resulting in engagement growth
Assist the web strategist and web specialist with website / mobile testing and quality audit
Review, prioritize and action website update requests from content editors across the college
Review and approve content written by content editors across the college to ensure they meet Georgian College brand / style standards and are AODA compliant
Build new web pages and migrate or update website content
Write original copy and edit landing pages in adherence with style, layout and design, brand and compliance guidelines.
Create regular content pieces for multiple digital properties (social, email campaigns, blogs) and multiple audience
Work with the social media specialist to plan and integrate content across channels
Assist with crafting content assets (eBooks, quizzes, widgets etc.) to support an inbound and content marketing strategy
Work with web strategist to recommend large scale improvements and provide input to develop personalization, video assets, virtual tours etc. and develop these assets as needed working with internal or external service providers
Assess training needs, develop and deliver a training program(s) (both formal and informal) that:

educates content editors on the use of the content management software
increases knowledge of SEO and AODA best practices with content editors across the college
Working with social media specialist, identify opportunities for content integration and amplification across channels
Provide backup to social media specialist as required
Successfully completed a three-year diploma / degree in a relevant field of study including but not limited to: business administration, communication, or marketing.
Minimum of 3 years of related digital content writing experience where duties included online content (i.e. news, websites, blogs, etc.) as well as coordinating projects.
Experience with analytics and reporting tools for web and SEO as well as content management systems (Wordpress, Drupal, etc.)
Technical understanding of website infrastructure and production processes is required.
Ability to adjust tone from a corporate to a marketing style tone
Demonstrated understanding of Search Engine Optimization (SEO) principles and WCAG 2.1 principles
A demonstrated understanding of social media and how it integrates with the web and overall online presence would be an asset
Knowledge of project management tools such as Teamwork or Basecamp would be an asset.
Strong interpersonal skills to manage support staff and work with staff from different departments.
Excellent communication and conflict resolution skills.
Our campuses play important roles in each of these communities, serving as centers for academic, social, and cultural activities, and contributing to the social and economic well-being of the areas.
In addition to a rewarding career, here are some of the other benefits offered to full-time employees of Georgian College:
We offer a competitive compensation rate; comprehensive benefits plan and a generous vacation policy as well as CAAT defined-benefit pension plan which includes fully matched contributions.
A tuition reimbursement program that offers reduced course fees for college staff and their dependents.
A holiday shut down period that allows employees to rest and relax with family and friends.
A flex work program for most positions allowing employees the flexibility of working both on campus and remotely.
All Georgian Employees have access to the EFAP: Employees and their family members can call the program 24/7 for completely confidential support, information, and assistance.
For a more in depth look at what Georgian has to offer, check out our website.
If this opportunity matches your interest and experience, please apply online at: quoting Competition #07-26 by January 22, 2026, at 1:59 pm. Georgian College supports diversity, equity and a workplace free from harassment and discrimination and is committed to an inclusive, barrier-free environment. We invite applications from all qualified candidates and actively encourage applications from members of groups with historical and/or current barriers to equity, including, but not limited to persons of Indigenous ancestry, racialized persons, persons with disabilities, women and members of the 2SLGBTQ+ community. If you are contacted to participate in the interview, please advise the coordinator of any accommodations needed with respect to any materials or processes used to ensure you have access to a fair and equitable process.