Marketing Planning and Analytics Specialist
$60k - $65k par annéePraecipio
We understand that tech’s true value lies in how it’s used—empowering, not complicating. We are seeking a versatile and motivated Marketing Coordinator to support our Director of Marketing in executing high-impact campaigns and events. This is a dynamic role that bridges the gap between creative design, digital operations, and event logistics.
Event Management (Digital & Physical)
Assist with the full lifecycle of client events, from building RSVP landing pages to handling venue logistics and providing on-the-ground coordination.
Assist with planning and execution digital workshops and webinars, handling technical setup, promotion, and post-event follow-up of digital events performed by our SMEs.
Travel within the USA and Canada may be occasionally required.
Content Creation & Brand Design
Create visually appealing assets for digital ads, website graphics, social media, and printed sales collateral using Adobe Creative Cloud tools and Canva.
Draft engaging copy for emails, blogs, and social posts, leveraging Artificial Intelligence tools to streamline the drafting and editing process.
Own the social content calendar (On LinkedIn in particular), engaging with our audience to drive organic growth.
Marketing Operations & Tech Stack
Update and maintain website content and landing pages (HubSpot CMS experience preferred).
Assist in managing the marketing data within HubSpot CRM to ensure leads/RSVPs/Opportunities are tracked and routed correctly.
Act as a face of the marketing team, presenting updates to stakeholders and interacting confidently with prospects and clients.
Minimum 1 year of experience planning and operating high-value in-person client events, from initial landing page builds that collect RSVPs to event coordination.
Minimum 1 year of experience planning and operating online digital webinars and workshops.
Demonstrable knowledge of social media platforms and social account content management (in particular, LinkedIn).
Occasional travel within the USA and Canada
Demonstrable experience leveraging industry-standard graphic design tools (Adobe Photoshop CC, Illustrator CC, Canva, or comparable) for branded advertising, web graphics, and printed sales materials.
Experience leveraging common website CMS systems (HubSpot CMS preferred) for online advertising, organic promotion, and event logistics.
Experience leveraging common CRM tools (Salesforce, HubSpot preferred).
Leveraging Artificial Intelligence tooling to assist with efficient copywriting and content generation.
Demonstrable experience in B2B Marketing for enterprise businesses.
Competency with HTML, CSS, and JavaScript.
Understanding of common paid advertising platforms (Google Ads, LinkedIn Ads, Meta Ads).
Understanding of current-day marketing measurement and analytics best practices.
Compensation: 60,000-65,000 CAD
Retirement: Dental, Vision, Health & Life
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