Sales Representative- Construction markets
$85k per yearFinning International Inc.
Permanent
Location: Surrey, BC | Monday–Friday (5x2) | Full-Time, Permanent
This role is built for sales professionals who take ownership of their territory, thrive on exceeding goals, and are relentless in the pursuit of growth.
As an Equipment Sales Representative, you will be on the front line of revenue generation, representing industry leading Caterpillar equipment to customers across the General Construction market. You will be trusted to uncover opportunities, outmaneuver competitors, and deliver solutions that create measurable results for both customers and the business.
This is a high Impact role where performance is visible, success is rewarded, and drive makes the difference.
Earning potential of $85,000-95,000+ which includes base plus targeted commission.
Own and grow equipment sales within a defined geographic or customer market
Proactively hunt for new business opportunities and expand wallet share within existing accounts
Build competitive, strategic deal structures grounded in a strong understanding of customer economics
Develop deep, trusted relationships with customers, Caterpillar, and internal stakeholders
Maintain a strong, accurate sales pipeline and forecast new equipment sales against budget targets
Position and market the full Caterpillar product portfolio to deliver best in class customer solutions
Resolve customer issues quickly and confidently, including warranty, goodwill, and account concerns
Maintain disciplined, accurate client data using Finning sales systems
Minimum 2 years of experience in a B2B sales role, with demonstrated success against targets
Experience in construction, heavy equipment, or capital equipment sales is considered a strong asset
Confident, persuasive communicator with strong relationship building capability
Detail‑oriented and disciplined in managing pipelines, forecasts, and customer data
Resilient, adaptable, and comfortable navigating objections and complex sales cycles
Understanding of the General Construction market, including Compact Construction Equipment and Building Construction Products
Ability to quickly learn and leverage Caterpillar products, customer applications, and market trends
Commercial understanding of pricing, credit, financing, and deal structuring
As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities.
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