CHARGE MARKETING H/F Temps Plein

Marketing Specialist (Hybrid) (12 month appointment)

Regular/Temporary

Unifor Unit 1, Staff

DSB Marketing & Communications

Full/Part Time

Full-Time

25.70 - $39.89 (hourly)

Posting Details

Monday – Friday, 8:30am – 4:30pm (Hybrid schedule)

Education Level

3 year College Diploma in Marketing or related field of study.

Unit Description

This job provides marketing support to the Marketing and Communication team at the DeGroote School of Business. The DeGroote School of Business (DSB) has developed a reputation for innovative programs, and teaching and research excellence. DSB offers undergraduate, professional and research-focused graduate programs across two campuses (Hamilton and Burlington) to over 4,000 students and includes several interdisciplinary programs. DeGroote’s strategic plan prioritizes McMaster’s five strategic pillars of Inclusive Excellence, Teaching and Learning, Research Excellence, Community Engagement and Operational Excellence. The Faculty has placed a priority on fostering inclusive excellence in everything we do, across our community of stakeholders.

Support the planning and execution of marketing strategies for the department. Responsible for working on activities that include, but are not limited to, developing content, deploying emails and social media messages, search engine optimization and marketing, updating websites and landing pages, managing social media communities, assisting with internal and community and events, and measuring program performance through data analytics.

Support the development of campaigns and program marketing plans with clearly defined goals, objectives, target audience, marketing mediums, and performance metrics.

Consult with key stakeholders and program managers to develop and implement comprehensive program marketing plans that align with department plans.

Manage and coordinate execution of campaigns by determining the creative direction for all advertising and communications while ensuring compliance with University brand standards.

Liaise with internal and external partners to create digital and print marketing materials, including but not limited to, banner ads, pay-per-click, and email campaigns with embedded tracing to enable campaign analysis.

Coordinate and communicate content requirements and production deadlines to key stakeholders to ensure that deadlines and objectives are met.

Manage website and ensure website optimization by applying best practices in content development, user experience, website architecture, and search engine marketing.

Evaluate website usability and relevance and track ongoing maintenance by making necessary additions and changes to website content.

Develop content for multiple digital and print platforms including articles, ads, emails, social media, and education and business publications to segmented and diverse audiences.

Develop and track posts and communications across all social media communities.

Review, analyse, and calculate program return on investment for marketing campaigns and initiatives.

Develop qualitative and quantitative surveys and conduct interviews and focus groups with students, professionals, employers and prospective clients to explore the effectiveness of marketing strategies.

Track and analyze the marketing budget to ensure that proper spend, forecasting, reconciling, and allocating of expenditures are aligned.

Prepare cost-estimates of time and resources required for diverse marketing initiatives and events and ensure they meet expenditure spend requirements.

Remain current with developments in design and graphics software, social media platforms, and trends in the marketing field.

Remain current with Canadian and international government legislation, ethical standards, and policy documents which relate to marketing, data collection, privacy, and accessibility.

Supervision

~ Assets

The successful candidate has demonstrated writing and editing skills, including experience in developing print assets, digital analytics, proficiency with content management systems (CMS) and customer relationship (CRM) tools. They enjoy working in a team environment as well as independently, have demonstrated experience with various software applications including Word, Excel and Outlook as well as proven experience using Microsoft Teams, Zoom, newsletter creation platforms, or equivalent technologies. Knowledge or experience working in an academic setting is considered an asset, along with experience with Google Analytics, Meltwater, Adobe Creative Cloud, Slack and Asana. To apply for this job, please submit your application online.

Employment Equity Statement

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.

The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.

The University seeks qualified candidates who share our commitment to equity and inclusion, who will contribute to the diversification of ideas and perspectives, and especially welcomes applications from indigenous (First Nations, Métis or Inuit) peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+.

As part of McMaster’s commitment, all applicants are invited to complete a confidential Applicant Diversity Survey through the online application submission process. The Survey questionnaire requests voluntary self-identification in relation to equity-seeking groups that have historically faced and continue to face barriers in employment. Please refer to the Applicant Diversity Survey - Statement of Collection for additional information.

Faculty of Health Sciences HR Office at ext. School of Graduate Studies at ext. Hybrid Work Language

To ensure an ongoing and vibrant University community that meets the needs of our students, staff and faculty and supports the University mission, ability to work on-site continues to be a requirement for most University positions. The University is supportive of exploring flexible work arrangements that effectively balance operational needs and employee interests.

At McMaster University, we believe in a comprehensive and inclusive interview process. Our interview methods encompass a variety of approaches that allow our hiring teams to provide a flexible and accessible experience for engaging with our candidates. Throughout your recruitment process at McMaster, you may be requested to participate in a variety of formats, that may include in-person, virtual or recorded interviews.