Remote | Lead Product Designer

Position: Lead Product Designer, Growth

Location: Remote - Canada

At Roofr, we’re obsessed with our customers. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

If you find one of our emails in spam, please mark it as “Not Spam” to help ensure future messages reach your inbox.***

Roofr is seeking a Lead Product Growth Designer to lead design initiatives that accelerate user acquisition, engagement, and retention. As a key member of our design team, you will collaborate with product managers, engineers, data scientists, and other stakeholders to craft user-centric designs that drive measurable business outcomes. This role demands a balance of being data-driven, creative problem-solving, product strategy, and hands‑on execution. Lead the end-to-end design process for growth initiatives across web and mobile experiences.

Design and execute experiments (e.g., A/B tests) to optimize onboarding flows, activation loops, and cross-platform adoption.

Use data-driven insights (qualitative and quantitative) to inform design decisions and improve user experiences.

Create user flows, wireframes, prototypes, high-fidelity mockups, and other design deliverables.

Contribute to Roofr’s experimentation pipeline by proposing new ideas and sharing learnings from past experiments.

Continuously raise the bar for design quality through feedback sessions, critiques, and collaboration.

Data-Driven Decision Making: Use data to craft user narratives and drive impactful metrics (e.g., activation, engagement, retention), balancing insights with creative problem‑solving.

Collaborative Impact: Embrace failure as a learning opportunity, share findings to improve processes, and influence and elevate Growth and Design teams by contributing to experimentation pipelines.

6+ years of demonstrable experience in growth-focused product design (e.g., Ability to balance user needs with business goals while delivering high-quality designs efficiently.

A strong portfolio showcasing expertise in data-informed UX/UI design with measurable business impact.

Proficiency in cross-platform design (web and mobile) using tools like Figma and AI-enabled workflows.

interviews or usability tests) and synthesizing findings into actionable insights.

Exceptional communication skills with the ability to articulate design concepts clearly to stakeholders.

A hypothesis-driven mindset with comfort navigating ambiguity in a dynamic startup environment when data is simply not available.

Strong visual design skills with attention to detail.

Bonus Points:

Experience designing for CRM or similar SaaS platforms.

Familiarity with design systems and contributing to their evolution – extra points for the ability to contribute to components in Storybook.

A track record of taking risks with innovative solutions that drive growth.

Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. Vacation/Paid Time Off:

Flexible time off

S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada

Generous Parental Leave policy

We host an annual company retreat with great team building activities

Ample learning and development opportunities to continue growing your career

Home office setup stipend

Internet and phone allowance

Remote first culture

It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.

But when it’s time to chat, we’d love to meet you, not your AI alter ego. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.

#