Marketing Account Specialist
$70k - $85k per yearLeague
Founded in 2014 League is the leading healthcare consumer experience (CX) platform powered by artificial intelligence (AI) reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. League has raised over $285 million in venture capital funding to date powering the digital experiences for some of healthcares most trusted brands including Highmark Health Manulife Medibank and Shoppers Drug Mart.
We are hiring an Account-Based Marketing Specialist to join our team! You will be the hands-on executor for payer ABM plays and will liaise closely with the Payer Account Based Marketing Managers who own the overall plays (translating strategy into multi-channel campaigns measurement and enablement). As the ABM Sr/Specialist - Demand Generation you will execute those plays provide campaign-level input surface account-level insights and feed learnings back to the ABM Play Owner for iteration and partner with ABM Demand Gen Product Marketing Sales and Revenue Ops to design and run account-centric campaigns that drive engagement pipeline and close rates for strategic payer accounts.
S. payer accounts across the account journey (awareness engagement opportunity expansion) based on the ABM Owners strategy.
Run multi-channel campaigns: email (Pardot) Demandbase programmatic LinkedIn digital ads personalized landing pages/microsites events and Qualified chat.
Personalization at scale: implement dynamic content account-specific landing pages and nurture programs aligned to payer buyer roles.
Orchestrate conversational marketing: design Qualified chat flows and routing for payer accounts; Measure & optimize: own campaign KPIs account engagement metrics multi-touch attribution and ROI; iterate via testing.
Ensure compliance & governance: follow Legal/Privacy guidelines for U.S. healthcare data and consent (HIPAA awareness preferred).
Support the execution of virtual events and webinars
Operate with an Agile mindset! Compliance with Information Security Policies
Responsibility and accountability for executing Leagues policies and procedures within the department/ team
Notification of HR Legal Compliance & Security of any incidents breaches or policy violations
2 - 4 years in B2B marketing in ideally in Demand Generation / Account Based Marketing roles
- Hands-on experience with Demandbase LinkedIn Ad Manager Pardot (Salesforce Account Engagement) and Salesforce (SFDC) ; Familiarity with account-based tactics.
- Strong project management written communication and collaboration skills.
- Comfortable working in Toronto in-office four days per week; S. travel may be required.
- Comfortable with using AI tools like Chat GPT and Notebook LLM to support analysis writing and daily workflow optimization.
S. payer landscape buyer roles procurement cycles and regulatory considerations.
CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus equity and benefits. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. 70000 - $85000 CAD
We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status . A recruiter (not a computer) reviews all applications at League.
We have a mix of office-centric roles based in our vibrant Toronto office and remote-eligible roles based anywhere in Canada or US. Each job posting will indicate where the role will be based. Regardless of the roles posted location all Toronto-area Leaguers (living within 65 km of our downtown HQ) collaborate in-office Monday through Thursday. Depending on your distance to the office youll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep-work time. Scammers are getting craftier and leveraging fake job postings to get personal information. League may use Artificial Intelligence (AI) tools to assist in the screening of applicants for this position. Review our for information on how League is protecting personal data.
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