Marketing Specialist (Permanent, Full-time)

Vision Loss Rehabilitation Canada (VLRC) is a national health services organization dedicated to empowering people who are blind or partially sighted to live safely and independently. Our certified specialists provide client-centered rehabilitation, mobility training, and daily living skills programs that help clients build confidence and thrive. We work collaboratively with ophthalmologists, optometrists, and other health care professionals, offering essential care on a referral basis in homes, workplaces, and communities across the country. We value our employees as our greatest asset — and we’re committed to supporting their well-being, professional growth, and work-life balance. Marketing Coordinator – Canada Summer Jobs
Term: Full-Time, Contract – 8 weeks – Existing Vacancy
This funded position through the Canada Summer Jobs Program offers the opportunity to gain meaningful experience and learn practical skills associated with working in an organization that provides professional vision rehabilitation services.
VLRC is seeking a motivated Marketing Coordinator to support the local team in Barrie, ON, with planning, implementation, and evaluation of promotion of services and programs to external partners.

In this role, you will develop practical skills in community outreach, market research, digital and accessible communications, and content creation. The Marketing Coordinator will help strengthen VLRC’s presence across Barrie by supporting the development of outreach and communication strategies, conducting research on health and community organizations, and updating digital contact and referral databases. A Canadian citizen, permanent resident, or person on whom refugee protection has been conferred under the Immigration and Protection Act
International students are not eligible.

As directed by management, work with the team to launch an Outreach Strategy and Communication Plan to promote VLRC to relevant organizations in Barrie to increase community knowledge and capacity.

• Establish a communication strategy with referring doctors to VLRC through direct written contact and social media options.
• Conduct research and data collection to identify local external health and community-based organizations serving a wide range of marginalized and underserved populations who may be experiencing vision loss.
• Update digital database of organizations supporting underserved populations and contacts, with a strong focus on data accuracy and quality, in order to share information about our services and our community referral form.
• Create and deliver accessible virtual workshops to promote the benefits of VLRC programs and services to enhance understanding of resources available for vision rehabilitation.
• Develop, format, and edit marketing and digital communication materials.
• Conduct market, social media, and community engagement research to identify opportunities to enhance VLRC presence and outreach effectiveness.
• Complete evaluation at the end of placement to provide feedback on experience and provide a detailed report on activities/projects completed.
• Responsible for relationships with VLRC staff, clients, and community partners.

Be enrolled in degree or diploma studies in related field.

Advanced skills in Microsoft Suite.
Previous experience with vision loss considered an asset.
Must be able to travel to community meetings, presentations, and appointments.
· Must be able to conduct virtual presentations.
Inclusion, Accessibility & Accommodation

We welcome applications from members of groups that have been historically marginalized, including but not limited to Indigenous peoples, racialized persons, persons with disabilities, including those who are blind, partially sighted, or deafblind, women and 2SLGBTQ+. Direct lived experience is valued as an asset.