Sales Associate (Retail Store)

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Sales Associate

The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention

to our brand commitment when servicing our customers and driving results. Service and Selling Models, creating a positive first impression, building on-going customer relationships through a

SALES FLOOR:

 Takes ownership and is committed to delivering results, while remaining actively aware of personal and

store metrics; and creates personal sales and clienteling strategies in partnership with the management

Creates short- and long-term strategies to achieve personal metrics and performance goals

• Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity
• Understands changes in local market with potential impact on business performance and supports the

execution of local sales strategies and tactics

 Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going

productive relationships with customers

 Creates positive impressions with customers by bringing best self to work through attire consistent with

Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong

Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.

• Discusses product features and builds the sale by leveraging cross-selling skills and abilities.
• Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs
• Sensitive to customers’ needs and tailors approach by reading cues
• Attends to the unique and individual shopping needs of each customer.
• Works with multiple customers simultaneously and breaks away as appropriate
• Follows up with customers consistently and genuinely to influence/close the sale
• Flexes personal selling techniques to contribute to overall store financial results
• Builds lasting and loyal relationships with customers
• Leverages Coach’s tools and technology to support relationship building and clienteling efforts
• Fosters an environment of teamwork, trust and collaboration with internal and external customers
• is adaptable and flexible to changing business and store needs
• Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and

Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection

Replenishes inventory on sales floor as needed

 Supports Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor,

maintains strong organizational standards as it relates to product both in the stockroom and on the sales

Efficiently processes customer transactions: Effectively helps to prepare store by organizing functional areas, performs routine cleaning, maintains

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external

customers. Gets first hand customer information and uses it for improvements in products and services.

Acts with customers in mind. Establishes and maintains effective relationships with customers and gains

Can shift gears comfortably. Can comfortably handle risk and uncertainty.

Experience: 1- 3 years of previous sales experience, preferably in a luxury retail service environment. Education: High school diploma or equivalent; Technical: Knowledge of cash register systems, basic computer skills (including the ability to use iPad/laptop,

Ability to communicate effectively with customers and team. maneuver the sales floor, sales shelves, and stock room; Schedule: Ability to meet Coach Scheduling & Availability Expectations, including ability to work a flexible

schedule, including nights, weekends, and holidays high retail traffic and sales days including but not limited to the

day after Thanksgiving, Memorial Day, Christmas Eve, Mother’s Day, etc.).

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive

list of all performance requirements.

promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s

These decisions are made

creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy,

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

can shift gears comfortably; can comfortably handle risk and uncertainty.

can articulately paint credible pictures and visions of possibilities and likelihoods; will take on those who need help and further development; Building Effective Teams : Blends people into teams when needed; All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Retail Sales, Outside Sales, Asset Protection, Brand Ambassador, Merchandising, Retail, Sales, Marketing