PRODUCT DESIGNER (H/F) (remote)

We’re modernizing insurance and we’d like your help. The Canadian insurance landscape has remained largely unchanged for decades, and we’re leading the charge to make it more accessible, intuitive, and customer-centric. We’re a remote-first, Toronto-based startup with big ambitions.
Product Designer to join our product team, where design plays a critical role in shaping customer journeys and driving core business outcomes. This isn’t just a UI design role; you’ll take a proactive role in uncovering opportunities, framing problems, and validating direction with research and data—then lead the design of simple, elegant and conversion-friendly solutions that balance user empathy with business needs. You’ll set a high bar for craft and polish—from systems thinking and content to interaction details—and you sweat the moments that make complex decisions feel intuitive and effortless. Owning the end-to-end design process: from exploratory research to wireframes, prototypes, usability testing, and polished high-fidelity designs.
Driving deep customer and product understanding through short-form research (customer interviews/surveys, edge case mapping, journey reviews, competitor benchmarking).
Supporting large product initiatives such as major product launches and optimizations of existing customer journey flows (whether complete revamps or smaller-scale A/B tests).
Using our existing design system to ship consistent, scalable UI while contributing to its ongoing evolution.
Participating in team rituals such as weekly design reviews, retros, product unite meetings, and daily cross-functional standups.
Communicating design decisions clearly, telling the story behind your work, and bringing others along with you—including exec-level stakeholders.
Balancing speed and quality by iterating quickly, working with ambiguity, and refining based on input.
Bringing a perspective of continuous improvement—whether in our processes, tooling, or how we collaborate as a team.
Product Designer who can work across the full design stack - from discovery to delivery. You’ll thrive in this role if you’re energized by shaping digital products end-to-end, love understanding the “why” behind user behaviour, and bring a sharp eye for detail to every interaction.

5+ years of experience designing intuitive, user-centric digital products, ideally in a fast-paced, consumer-focused environment.

• A strong foundation in visual design, interaction design, and information architecture, with a portfolio that demonstrates elegant solutions to complex problems.
• Experience working through the full product design lifecycle - from research and ideation to execution, validation, and iteration.
• Proven ability to conduct or collaborate on user research, synthesize insights, and translate findings into actionable design decisions.
• Demonstrated ability to work collaboratively with cross-functional teams, including product managers, engineers, content strategists, and marketers.
• An iterative mindset with strong prototyping skills - you’re comfortable sketching, wireframing, and building interactive flows to explore ideas and communicate intent.
• Familiarity with design systems and experience contributing to scalable components and patterns.
• Excellent verbal and written communication skills, with the ability to articulate your thinking, frame trade-offs, and align stakeholders on direction.
• Generous PTO - 20 vacation days

A remote-first team with company paid, in-person socials and the option to work from our Toronto-based office
Resources to help your professional development, including an L&D budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
Work with an empathetic, high-performing team in a flexible, results-oriented environment