Digital Marketing Strategist - SEO

Employment Type: Full-time (Permanent)

Marketing & Communications

Salary: $60,000 - $65,000 CAD annually

Posting Date: January 21, 2026

Posting Close: February 03, 2026

Replacement

The Digital Marketing Specialist plays a key role in advancing Dixon Hall’s digital presence and storytelling. This role is responsible for content production and strategy, managing organizational newsletters, supporting website management, and using digital analytics to inform decision-making. The Specialist also leads digital event coverage, supports the development of an influencer strategy, and manages the organization’s content calendar. Working closely with teams across the organization, this role ensures Dixon Hall’s impact is communicated clearly, consistently, and effectively across digital platforms.

Content Production, Planning & Strategy

Develop, produce, and manage high-quality digital content for web, email, social media, and campaigns

Create and maintain an organization-wide content calendar aligned with program priorities, campaigns, events, and fundraising goals

Demonstrated graphic design skills with the ability to create compelling visual marketing assets, with familiarity using tools such as  Canva, CapCut, and Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign)

Ensure all digital content reflects Dixon Hall’s brand, accessibility standards, and values

Translate program and impact information into engaging, audience-friendly digital content

Lead digital coverage of Dixon Hall events, including live and post-event content (social media, photography/video coordination, blogs, and newsletters)

Work with internal teams to plan digital storytelling before, during, and after events to maximize reach and engagement

Capture and curate content that highlights community impact, partners, and funders

Newsletter & Email Marketing

Monitor and optimize email performance based on analytics and audience insights

Digital Strategy, Influencer Engagement & Analytics

Support the development and execution of Dixon Hall’s digital marketing strategy

Contribute to building and managing an influencer and community ambassador strategy to expand reach and awareness

Identify and cultivate relationships with aligned influencers, partners, and community voices

Track and analyze performance across digital channels using tools such as Google Analytics, social media insights, and email platforms

Prepare reports and insights to inform content and campaign optimization

Website Management

Manage day-to-day website updates, including content edits, landing pages, and campaign integrations

Work with internal teams and external vendors to ensure the website remains current, accessible, and user-friendly

Support SEO and content optimization best practices

Partner closely with the Department of Philanthropy to advance Dixon Hall’s fundraising priorities through integrated digital strategies, campaigns, and donor engagement initiatives

Create compelling fundraising content for web, email, social media, and paid/organic campaigns that clearly communicate impact and inspire giving

Use analytics and performance insights to inform fundraising content optimization, testing, and continuous improvement

Ensure all fundraising-related digital content aligns with Dixon Hall’s brand, values, accessibility standards, and donor-centred best practices

University degree or College Diploma in Computer Science, Engineering, or University degree in other technical field equivalent to practical experience.

Preference given to a minimum of 3 years in digital marketing in the not-for-profit sector

A professional portfolio of digital marketing work, including metrics on how your work impacted the organization done to date, including samples of social media posts, and content development across several platforms - LinkedIn; Facebook; Highly experienced in digital marketing and website development/optimization. Expert computer skills, particularly evaluation and research software and tools (MS Office Suite applications); Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

LinkedIn, Facebook, and Instagram Advertising

working knowledge of web design and development, including content management systems

Advanced Adobe InDesign, Illustrator and Photoshop skills; social media scheduling software such as HootSuite

Familiarity with Content Management System (CMS)

Demonstrated success developing and maintaining effective working relationships with community organizations and major stakeholders

Excellent written and verbal English language communication skills with a strong ability to exchange knowledge; fluency in additional languages will be considered an asset

Combination of office environment and varied environments as established by the location where clients operate their businesses; office environment has been designed for accessibility

Occasionally required to take public transit

Dixon Hall may use Artificial Intelligence-assisted tools during the recruitment process to support efficiency and consistency. Dixon Hall is dedicated to fostering an inclusive selection process and work environment, guided by their Race Relations and Employment Equity Policies. To achieve their goal of inclusivity and diversity, Dixon Hall actively seeks exceptional candidates from varied backgrounds and with lived experiences. Individuals who self-identify as being from marginalized communities, including Indigenous peoples, racialized persons, persons with disabilities, and those from the 2SLGBTQIA+ community or who have experienced homelessness, are strongly encouraged to apply.