Marketing Strategist (Remote)

If you're a strategist who's tired of being the smartest person in the room but never the one who sets the direction - this role was built for you.
We're hiring an experienced Client Growth Strategist to own the revenue growth strategy for a portfolio of flooring and home services clients. You'll be the person who connects the dots between business goals, channel strategy, great execution, and real outcomes - all while building strong, long-term client relationships.
A core part of how we drive growth is through the Endless Customers framework by Marcus Sheridan. Our strategists don't just know it - they champion it.
You're comfortable presenting performance data to a business owner and telling them what it means

• You want a senior seat with real ownership, not another account coordinator title
• 1) Strategic Planning & Client Success (Primary Ownership)

Build quarterly growth strategies per account (90-day priorities)
Lead brand positioning sessions grounded in the Endless Customers framework — helping clients become the most trusted voice in their market by answering the questions buyers are already asking
Champion the They Ask, You Answer philosophy in every client engagement: guide clients to address the Big 5 content topics (cost, problems, comparisons, reviews, and best-in-class), and align marketing and sales around buyer education
Review key client-facing deliverables before launch (landing pages, funnel structure, ad angles, major website pages, core email sequences, offer positioning assets)
Evaluate content against Endless Customers standards: does it build trust, answer real buyer questions, and move prospects closer to a decision?
Design campaign architecture and funnel flow recommendations informed by the Endless Customers / They Ask, You Answer buyer journey model
Guide messaging and creative direction (angles, hooks, proof, positioning)
Recommend sequencing across channels (paid, SEO/content, email/SMS, GBP, remarketing)
Interpret performance data and translate it into decisions
Provide clear “next actions” and priority calls grounded in Endless Customers / They Ask, You Answer priorities
Serve as the strategic authority on client calls (including respectful pushback when needed)
Guide clients in understanding how the Endless Customers methodology connects content investment to actual revenue outcomes
Strategically strong, creative & commercially minded
A genuine believer in the Endless Customers / They Ask, You Answer philosophy - you've read the books, seen it work and you know how to implement it
Clear, confident communicator (client-facing, senior-level presence)
Strong understanding of funnels, paid media, SEO/content, and conversion optimization, including hands-on experience personally building, managing, and optimizing Google Ads and Meta campaigns with real budgets

• Familiarity with the Endless Customers (formerly They Ask, You Answer) framework by Marcus Sheridan - you understand the Big 5, assignment selling, and how to align content with the buyer journey to shorten sales cycles
• Comfortable working remotely with a distributed team
• Comfortable with marketing automation/CRM tools (GoHighLevel experience is a plus)
• Strong working knowledge of AI tools to enhance strategy and marketing output quality

Bonus
Flooring, home services, or local business experience
FlooringPros Marketing is a strategy-led digital marketing agency built for flooring retailers and shop-at-home flooring businesses. We help clients grow revenue through focused positioning, conversion-first marketing, and measurable execution - not random activity.
We help business owners build something bigger than themselves, creating a positive ripple effect for their employees, families, and customers.
Independent Thinking • Genuine Integrity • Tenacious Ownership • Transparent Communication • Relentless Improvement