Director, Technology and Data Management
William Thomas Digital
Recognized as one of one of Canada's top growing companies ( and one of the world's fastest growing agencies ( William Thomas Digital is building North America's leading personalization agency and CRM consultancy.
Currently, we're seeking a Strategy Director to join our award-winning team. About William Thomas Digital
Purpose-built to unite Canada's top technologists, strategists and marketing leaders, our goal as an agency is to push marketing technology to its limits to deliver leading, human-first 1:1 experiences that drive business for our clients. Though specialized in digital 1:1 (email, mobile push, SMS, web, app, chat, IOT), our wheelhouse spans any initiative whose end-result is a powerful experience rooted in personalization. We are platform agnostic, channel agnostic, and proud to support some of North America's biggest and best-loved brands.
About the Strategy Director Role
We are seeking a Strategy Director to join our mission. Reporting to the Chief Strategy Officer and working closely with our cross-functional teams, you'll use your strategic skills, data know-how and CRM expertise to uncover new and better ways for our diverse portfolio of clients to connect with and delight their customers across 1:1 and CRM initiatives and lifecycle programming.
You will lead a variety of projects and programs, going deep to understand the market, the customer, the vertical, the brand, and their points of intersection before synthesizing your customer-first recommendations: Within 1:1 or data-driven channels, how can we best attract, engage, build trust, build loyalty – and help the buyer buy?
You will confidently translate strategic insights, pillars and recommendations into briefs and technical requests that inspire big thinking while supporting implementation-to-spec.
And on the other side, you will use your analytical skills to bring clarity to program performance, helping uncover what has worked, with whom, and how we can do better.
Proven experience driving Email Marketing, Digital Messaging or CRM programs and initiatives, preferably through leading marketing automation platforms (e.g. Experience analyzing data, with prior experience on Power BI, Tableau or Datorama preferred
~ Translate business and marketing objectives into KPI frameworks capable of evaluating performance with precision
Explore and analyze quantitative research and data sets, occasionally working with a data scientist, to evaluate performance, surface key learnings, and / or develop actionable hypotheses
Lead 1:1 journey design (user flows), translating content, data and personalization strategies into an experience blueprint that can then be picked up by a technologist or solution consultant for build
Confidently prepare presentations and materials which articulate William Thomas Digital's client solutions and strategies; Capably develop a working understanding of the experience opportunities available through Salesforce Marketing Cloud, Oracle Responsys, and / or other leading Marketing Technology platforms.
Love the rapid pace of an agency environment, working on multiple projects
Be a confident self-starter who can independently organize and manage activities but who works equally well in a highly collaborative environment
We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). We will provide accommodations to job applicants with disabilities throughout the recruitment process.
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