Full-Time DIRECTOR OF BUSINESS DEVELOPMENT

7,748 skiable acres and 362 runs, all within the boundaries of a park so exceptional it's part of a UNESCO World Heritage site. Norquay in Banff National Park, is seeking an exceptional leader to fill the role of Business Development Director. This pivotal position aims to drive strategic growth, expand market channels, and elevate SkiBig3's position as a world-class ski destination. The director will oversee the promotion of lift tickets, season passes, rentals, and snow school programs while collaborating with key domestic and international partners to identify and seize new market opportunities.
The Business Development Director will be based in Banff, ensuring proximity to operations, resorts, and key stakeholders to build meaningful relationships and deliver exceptional results.
This position will be part of the SkiBig3 Marketing & Sales Team. The Business Development Director will act as a visionary leader, fostering innovation and excellence in the following key areas:
Develop and implement a comprehensive business strategy to increase market share and revenue.
Lead a high-performing sales team with a focus on collaboration, mentorship, and achieving ambitious targets.
Champion alignment and integration with key stakeholders, ensuring seamless coordination across resorts, local businesses, and tourism partners.
Partnership Development
Identify and cultivate new business opportunities through partnerships with DMOs, tour operators, hotels, and airlines.
Drive co-op marketing programs in collaboration with Banff & Lake Louise Tourism and Travel Alberta to enhance brand visibility.
Market Expertise & Innovation
Analyze market intelligence to adapt strategies and maintain SkiBig3's competitive edge.
Execute targeted marketing campaigns to drive awareness, consideration, and conversion.
Utilize CRM tools to streamline client and partner relationship management.
Represent SkiBig3 at industry trade shows, consumer events, and site inspections to foster long-term partnerships.
Serve as a passionate advocate for SkiBig3's offerings, promoting its unique value proposition to diverse audiences.
Proven track record in business development and sales leadership at a senior level, preferably within the tourism or recreation industry.
Exceptional strategic planning and execution skills, with a focus on results-driven growth.
Expertise in contract negotiation and client acquisition.
Ability to travel as needed and manage time effectively across multiple priorities.
Deep passion for skiing or snowboarding, paired with local knowledge of the Banff ski region as an asset.
A proactive and creative approach to problem-solving and business growth.
A place where the winter is still formidable, the community is still warm, and 'adventure' is not an abstraction, but a real, tangible thing to be lived in real-time. Banff National Park gets far more visitors in summer than in winter. But we know that here, winter fires the imagination and feeds the soul. That commitment was recognized by The Bow Valley Immigration Partnership and SkiBig3 was awarded a gold medal for being one of the most inclusive workplaces in the Bow Valley in and .
We're working to eliminate barriers for applicants and team members from equity-deserving groups. If you need any accommodations during the hiring & interview process, please email our Manager of People Operations () to discuss your needs.
Job Types: Full-time, Permanent
Bonus pay

Dental care
Disability insurance
Employee assistance program
Life insurance
Store discount
Flexible language requirement:
~ French not required

Monday to Friday