Talent Marketing Manager

Closing Date: January 12th 2026 at 4:00 PM

STUDENT RECRUITMENT

Student Recruitments mission is to be the best at finding prospective students of all ages everywhere and convincing them of the value of UNBs programs research scholarships and services to improve their future.
Full-time Continuing Fredericton On-Campus
Standard Work Hours: Mon - Fri 8:15 am - 4:30 pm 36.25 hours per week
Reporting to the Manager Communications and Conversion the Recruitment Marketing Officer is responsible for the development and execution of a holistic marketing strategy that involves all recruitment tactics (i.e. publications/collateral and advertising programs) designed to attract and recruit domestic and international students to UNB. The Marketing Officer will work closely with other members of the student recruitment marketing team as well as with Strategic Communications & Marketing the Registrars and Admissions Offices and Faculties and Departments on both campuses.
Produce an annual suite of offline recruitment tools for both domestic and international recruitment geared towards helping reach recruitment targets.
Coordinate implement track and report on all student recruitment publications/collateral production.
Liaise with relevant internal stakeholders such as Faculties and Strategic Communications & Marketing Office participating in the UNB Marketing and Communications (MAC) Group.
Work closely with external marketing agencies and other suppliers and responsible for content proofing and editing.
Assist the Digital Strategist and other recruitment marketing team members with the development and execution of Recruitments Digital and Marketing Recruitment Strategy which includes social media web presence email marketing digital ads etc.
Provide graphic design services for the recruitment units and Undergraduate Awards including layouts for print ads flyers posters invitations presentations infographics and other marketing tools.
Design edit and proof all in-house led projects and will source the printing of all projects directly with suppliers.
Provide feedback on the annual Recruitment Strategic Plan.
Assist in the development of and participate in innovative recruitment initiatives/events both on and off campus.
Keep abreast of changes in programs policies faculty facilities and student services on both campuses as well as industry standards and practices.
University degree in marketing graphic design or related field.
Excellent copywriting skills with the ability to deliver top-quality written communications to a wide variety of audiences and across multiple channels.
Excellent administrative and organizational skills including the ability to time manage print deadlines and to work under pressure.
Proficiency in Microsoft Excel and Word.
Good existing knowledge of UNB and its program offerings is considered an asset.
University of New Brunswick
The University of New Brunswick employs more than 3200 full- and part-time staff including faculty support staff and students. UNB is situated on the unceded territory of the Wolastoqiyik and Mikmaq peoples along the banks of the beautiful and bountiful Wolastoq river a region recognized worldwide for its natural beauty. UNB is a comprehensive university with a long history of excellence in teaching and research.
UNB offers a large variety of benefits for employees including a full pension a minimum of three weeks of vacation annually the Employee and Family Assistance Program (EFAP) and dental life and health insurance.

PROFESSIONAL & TECHNICAL STAFF UNION (PTSU)

This position is part of the PSAC Local 60551 employee group and falls under the PTSU Collective Agreement.

COMMITMENT TO EQUITY DIVERSITY & INCLUSION

The University of New Brunswick and PSAC/PTSU Local 60551 are committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals including women visible minorities Aboriginal persons persons with disabilities persons of any sexual orientation gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.