Responsable du digital F/H - H/F

Under the guidance of the Director, Digital Growth & Engagement, the Senior Manager is accountable for owning and delivering the strategy, prioritization and implementation of digital adoption and engagement programs designed to accelerate digital usage and increase self-serve. marketing) and driving measurable outcomes through performance tracking, business casing and cross-channel orchestration.

Own the end to delivery of enterprise digital adoption and engagement programs including prioritization, roadmap and performance measurement

Drive increased awareness, registration and usage of digital banking capabilities by identifying high-impact opportunities to shift simple service transactions to digital channels where appropriate in collaboration with channel partners.

Govern a centralized, program led approach to digital adoption – acting as a hub for strategy, standard and alignment across product, channel and marketing teams.

Be comfortable with and have the ability to break down strategic problems, analyze and assess data sets to identify areas of opportunity for digital adoption and engagement programs.

Partner closely with Marketing, Digital Channels, Product, Technology, Retal Banking, Branch and Contact Centre teams to deliver integrated tactics for clients and employees to accelerating digital usage.

Own the strategy and execution of direct to client marketing campaigns designed to increase adoption, this includes partnering with marketing to develop creative direction, client-centric messaging and post campaign performance.

Performance Management

Define success metrics, KPIs and reporting framework to track adoption and engagement and program performance

Analyze customer, channel and operational data to identify insights, opportunities and inform program prioritization and decisions

Strong planning skills, ability to discern research information, industry trends, & data to focus on critical business objectives

Communicate data driven insights, performance results and strategic recommendations to senior leadership through executive level presentations on digital growth priorities

Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions

Continuously pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

5 -7 years of marketing, digital, or strategy (financial services experience an asset)

• Ability and desire to help others thrive in a dynamic team-oriented environment
• Experience with digital transformation and strategy initiatives an asset
• Experience with data, data analysis, and KPI reporting
• Skilled relationship management including, influencing senior executive decisions
• Deep passion in first class customer experiences and innovation
• Detail-orientation and strong organizational capabilities with proficiency in Excel
• Excellent verbal and written communication skills, ability to communicate on a broad spectrum (from deep technical discussions to high level executive vision)
• Work experience in facilitation and fact-based problem solving to resolve complex issues and drive actionable outcomes

Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employees to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.

Upskilling through online courses, cross-functional development opportunities, and tuition assistance.

Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits will start on day one.

Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, Humans of Digital and much more!

Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role.