RESPONSABLE E-COMMERCE ET E-MARKETING F/H

Founded over 175 years ago Labatt is one of Canadas founding businesses and its leading brewer. We are proud of our history and our heritage in Canada and we remain committed to brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. Through our broad portfolio we are truly a national brewer with over 3600 employees a portfolio of more than 60 quality beers and beyond and 10 breweries from coast-to-coast we are proud to serve Canada and the communities we call home.

The Head of eCommerce is responsible for shaping and leading the executi on our commercial ecommerce strategy using our brands to create sales results through 1P and 3P ecomm channels . The role involves overseeing all aspects of our eCommerce business which has two core pillars: first is managing the relationship of our eCommerce pa rtners building those partnerships to mutual value & growth and delivering commercial sales and share results through a well-planned and executed go-to-market strategy. The second is supporting sales regions with their customers ecomm agenda s which supports a wide spectrum of conversations from starting in the ecomm channel to sophisticated capabilities like digital assortment and digital shelf optimization. This role is responsible for creating and executing a robust eCommerce strategy that aligns with our overall business goals ensuring our online presence reflects the premium quality and unique attributes of our products. By leveraging industry insights advanced digital shelf analytics and innovative digital solutions this role aims to maximize online sales & share create unique ways to connect our brands to consumers and deliver exceptional digital shelf experience.

Develop and execute e co mmerce strategy to drive growth in ecomm channel while align ing with business objectives . Set and manage KPIs to track performance and success.

• Analyze financial and digital media data to identify growth opportunities and optimize campaigns.
• Manage and mentor e c ommerce team fostering a high-performance culture.
• Provide expert thought leadership to sales regions supporting their key customers e c ommerce priorities.
• Coordinate with cross-functional teams including our brand marketing and brand activation team to ensure cohesive and creative execution of brand initiatives.
• Manage and bring to growth relationship with ecommerce partners like Uber DoorDash and Insta c art.
• Minimum 5 to 8 years experience in business development CPG sales and/or eCommerce management
• Proven track record of driving significant online sales growth & managing successful digital platforms both 3P party and owned 1P.
• Strong understanding of digital marketing and media strategies media measurement and digital creative excellence.
• Proficiency in eCommerce measurement tools ( CommerceIQ ) analytics tools (e.g. Google Analytics) and CRM systems.
• Data-driven mindset with strong analytical and problem-solving abilities.
• P&L management financial results and commercial strategy.
• Ability to thrive in a fast-paced dynamic environment and manage multiple projects simultaneously.

We are always looking to serve up new ways to meet lifes moments dream big to move our industry forward and make a meaningful impact in our communities. At Labatt Breweries of Canada we are an equal opportunities employer and we are committed to maintaining a welcoming safe and inclusive environment for every person regardless of age race ethnicity nationality sexual orientation gender identity and expression religion neurodivergence or disability status.

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment email communication you receive as part of the application or onboarding process will come from email address.