MARKETING COORDINATOR - PERM

Business Unit: Draeger Safety Canada, Ltd., Marketing / Communication
Employment Type: Permanent The Job Responsibilities We are hiring a Marketing Manager, Safety Products in the greater Toronto area. The Marketing Manager is responsible for developing and executing marketing strategies that drive awareness, consideration, and demand for the assigned portfolio. This position supports the sales team and acts as the local product expert. Define and maintain the marketing strategy for the assigned portfolio, including product positioning and value propositions.
Develop and execute annual marketing plan to include marketing campaigns across digital, print, and event channels.
Manage lead generation initiatives and monitor campaign performance metrics.
Market Intelligence
Conduct market research to identify trends, customer needs, and competitive landscape.
Work closely with the sales team to support pipeline growth and customer engagement.
Coordinate with Draeger Service, Academy and Technical Support to ensure that there is adequate customer support for the current and future portfolios.
Content & Communication
Develop marketing collateral, including brochures, presentations, and digital assets of responsible portfolios
Ensure compliance with corporate branding and regulatory requirements.
Manage marketing budget for the portfolio and report ROI on campaigns.
Monitor portfolio performance and provide reports as requested for leadership.
Act As Local Product And Application Expert
Support Quality Department for complaints and Field Corrective Actions (TSBs)
Bachelor’s degree in a related discipline from an accredited college or university or the equivalent in education, training and experience.
Five or more years of experience in industrial product marketing
Previous emergency response or fire services experience preferred
Advanced Microsoft excel skills and SAP knowledge
The targeted pay range for this position is typically between $96,600 - $115,900 CAD . This position is eligible for an annual bonus.
Artificial Intelligence (AI) is not being used to screen, assess or select applicants.
At Draeger, Technology for Life means investing in the wellbeing of our people—both at work and at home. Comprehensive medical, dental, and vision coverage
Paid vacation starting at 18 days per calendar year
RRSP matching to help you plan for the future
Wellness and employee support programs
Life and other insurance options
Corporate gym membership discounts
Draeger has several sites located across North America as well as field-based sales and service positions. Our North America headquarters is located in Telford, PA just north of Philadelphia. We also have US sites in Andover, MA, and Houston, TX. Our Canada site is located in Mississauga, Ontario.
Our field based Sales and Service workforce, located across Canada, is focused on building and strengthening long term relationships with our customers in the delivery of Draeger’s exceptional portfolio of Medical and Safety products and solutions.
All candidates are encouraged to apply regardless of race, ancestry, colour, ethnic origin or place of origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other prohibited ground under applicable provincial human rights legislation.