Digital Marketing Strategist - Remote

Responsible for spearheading strategy, defining goals and meeting marketing objectives across digital channels to support digital transformation and business growth for Liebherr Canada and each of its product segments.
Responsible for the administration, reporting, optimization, and evaluation of websites, online marketing campaigns, social media platforms and display advertising.
Responsible for content management, web design, implementation and administration of websites and databases.
Project lead and responsible for the managing of Liebherr Canada's, SharePoint pages. Designing, developing, and maintaining site content and capabilities of the existing portals in collaboration with the IT department.
Execute and optimize email marketing campaigns, from managing and segmenting email lists to integrating necessary landing pages
Plans and implements Search Engine Optimization (SEO) measures (content and technical). This includes keyword search, use of analytics data, optimization and effectiveness analysis of existing websites (usability, findability, visibility and testing), and development of on-site and off-site strategies for optimal index ability/crawlability.
Liaise with divisons to create Marketing Campaigns for MyLiebherr
Ability to effectively present information and respond to questions from executives, managers, suppliers, customers, and the general public.
Proficiency with database management, intranet and extranet applications.
Proficiency with Content Management Systems (First Spirit or similar).
Competitive wages ( The salary range for this position is between $63,000 to $73,000, depending on candidate assessment through the recruitment process)

• Hybrid or remote work opportunities for select roles*
• Paid vacation starting at 3 weeks PLUS 6 dedicated family, health and wellness days
• International training & development work opportunities for select roles*
• Liebherr Canada Ltd. is committed to provide a diverse, inclusive, safe and dignified work environment for all employees, regardless of gender, race, ethnicity, sexual orientation, disability, religion, or any other aspect of their identity.

Then we look forward to receiving your online application. The Liebherr Group has represented leading-edge technical products and services for more than 70 years and has proudly serviced Canadian customers directly since 1973. Liebherr-Canada Ltd. has 11 branch locations across Canada providing sales, service and product support for equipment in the construction, mining, material handling, crane, aerospace and transportation industries.