Digital Marketing Strategist - Advertising

We are committed to your professional development. Our comprehensive training programs and continuous learning opportunities will help you advance in your skills and achieve your goals. Our generous vacation allowance annual incentive program and top-tier benefits ensure you and your family are well taken care of.
If youre looking to be part of a company thats leading the charge in modernizing the travel automobile industry look no further! Find out more about life at CAA Atlantic by watching this short video on YouTube: To learn more about the CAA Atlantic employee experience visit us online:
The Digital Marketing Specialist (Email Marketing and Content Development) plays a pivotal role in shaping how our brand connects with our members and target audiences across digital channels. Reporting to the Director Digital Marketing the Specialist will lead the strategic development execution and optimization of engaging email marketing campaigns that drive awareness engagement and growth. This role empowers you to get creative and develop impactful digital experiences that resonate with target audiences and align with broader organizational goals.
Working in close collaboration with marketing managers across multiple lines of business the data and analytics team and key campaign stakeholders the Digital Marketing Specialist will transform insights into action. Youll design and implement integrated campaigns that blend compelling email and social media content ensuring messaging consistency personalization and excellence in every touchpoint. From building targeted and segmented mailing lists to conducting A/B testing and analyzing performance metrics youll use data to continuously refine strategy and improve results.
Beyond campaign execution this position contributes to the narrative of our brand by creating meaningful content that engages customers and strengthens member loyalty. Youll play an active part in developing the concept and build creative digital assets-from visually appealing layouts to persuasive copy that motivates action. Staying current with evolving marketing technologies platforms and best practices will be essential to enhance efficiency innovation and audience engagement.
If you have a strong foundation in digital communications a talent for translating customer insights into measurable results and the drive to make an impact within a fast-paced collaborative environment-this position is for you!
Networking and Relationship Building
Planning and Organizing
Collaborate on digital marketing strategies that integrate email and social content.
Build test and execute email marketing campaigns.
Design write and send marketing emails with tailored messaging and creative layouts.
Monitor email campaign performance for accuracy efficiency and results.
Support the development of social media content aligned with campaign goals.
Work with cross-functional teams to implement and maintain digital marketing initiatives.
Maintain a strong working knowledge of current marketing trends and practices.
Produce reports on campaign performance and strategic recommendations.
Use customer insights and campaign data to inform future email and social strategies.
Track and analyze key performance indicators across email and social channels.
Conduct market research to identify trends and opportunities in digital engagement.
Collaborate with other marketing team to ensure cohesive messaging across channels.
Contributes to broader marketing goals like member engagement retention revenue growth.
Bachelors degree in marketing communications business or a related field.

• 3-5 years of experience in digital marketing with a focus on email and/or social media.
• Strong computer skills including MS Office HTML and publishing/analytics tools.
• Familiarity with HubSpot is considered a strong asset.
• Experience with Adobe Creative Suite (especially Photoshop); Adobe Experience Manager is a bonus.
• Strong communication and writing skills including experience with advertising copy.
• Design experience is a bonus.
• Knowledge of accessibility emails A/B Testing customer journey mapping
• Our mission To revolutionize the way people experience safety travel and well-being in the 21st century.

Serving our members with pride across the four Atlantic Provinces were not your typical organization. If youre looking to be part of a company thats leading the charge in modernizing the travel and safety industry look no further. Strong commitment to the community and giving back (more than $50K in charitable giving to the IWK Foundation Ronald McDonald House Atlantic and the Janeway Childrens Hospital Foundation in 2022 in addition to many more)
Telemedicine - provides you with 24/7 direct access to medical care and wellness services by phone or video chat
An in-house gym facility and/or corporate gym rate and partial reimbursement
Ongoing learning and development opportunities
WE WILL BE BOLD We embrace change and encourage bold decisions to be made in pursuit of delivering positive impact and innovative solutions for our Members and our community.
WE DO WHAT WE SAY Our Members and our Community know they can trust us to be there when we say we will to provide the safety and security they can count on and deliver the great service theyve come to expect. WE THINK DIFFERENTLY We create a culture built on being curious embracing new ideas backgrounds and perspectives which expands our thinking and leads to creative solutions.
Diversity and inclusion at CAA Atlantic
As a member-driven organization we are dedicated to building a workforce that reflects the diversity of the communities in which we live. It is important to us that every employee has the opportunity to reach their full potential and we recognize that diverse perspectives enhance our collective innovation creativity and allow us to provide amazing service to our Members.