Digital Marketing - Data Quality Lead

About the Role

Reporting directly to the Chief Commercial Officer the Marketing Manager will oversee day-to-day marketing operations across all Tokens brands and companies. This hands-on role combines creative design brand management digital execution and data-driven strategy. Youll collaborate closely with sales and leadership teams to drive growth enhance visibility and ensure consistent brand alignment across channels.

Key Responsibilities

Brand & Marketing Management

Lead marketing strategy and execution for Tokens portfolio of brands.

Manage trade marketing programs promotional materials and POS assets.

Ensure compliance with federal and provincial marketing regulations for cannabis and beverage alcohol.

Digital Marketing & Analytics

Oversee website content and updates across WordPress and Shopify platforms.

Manage SEO Google Analytics and paid campaign performance reporting.

Plan schedule and optimize social media content across all channels.

Analyze engagement metrics and provide insights to guide strategy.

Creative & Design

Develop and execute graphic design projects for packaging digital assets and trade materials.

Collaborate with partners and printers to ensure production quality and brand consistency.

Collaboration & Coordination

Support sales and distribution teams with marketing collateral and retail activation tools.

Coordinate product launches events and brand initiatives.

Manage vendor relationships freelancers and creative partners when required.

Qualifications

• 35 years of progressive marketing experience ideally within CPG industries.
• Hands-on skills in graphic design (Adobe Creative Suite preferred).
• Experience managing websites on WordPress and Shopify .
• Strong understanding of social media and Google analytics tools.
• Familiarity with cannabis and/or beverage alcohol marketing regulations is a strong asset.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously.
• A creative problem-solver who thrives in fast-paced entrepreneurial environments.

Why Join Token

Opportunity to work with a dynamic and growing portfolio of innovative brands.

Hybrid work flexibility with a local Edmonton office.

Collaborative creative and entrepreneurial company culture.

Competitive compensation and growth opportunities.

To Apply:

Please submit your resume portfolio or samples of your work and a brief cover letter outlining why youre a great fit for Token Naturals.

Required Experience:

Manager