Marketing consultant - market research

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. The Marketing Coordinator Product Pipeline supports the Sr Manager Product Pipeline in executing various marketing initiatives. Primary areas of responsibility include project managing new product initiatives through data collection and consumer feedback. This role will also assist in analyzing market research, competitive insights, and consumer trends, to help guide product strategies that meet evolving consumer needs. The Marketing Coordinator will also support aspects of the annual marketing calendar development alongside the Sr Manager Calendar Development.
Product Pipeline Support and Calendar Development
Working closely with the Senior Manager of Product Pipeline, the coordinator will play an active role in supporting new product development from concept to launch.
Maintain accurate records of product status within the pipeline.
Execute market research: develop timelines and manage all aspects of product validation, working cross-functionally to ensure all processes are adhered to.
Collaborate with cross-functional team members to identify barriers and solutions to meet project timelines
Support data collection and consumer feedback on new product initiatives.
Work with the business analytics team to draw insights from data and monitor and report on new product rollouts.
Assist with written and verbal communications to outside vendors and key stakeholders internally to keep projects on timelines
The Canadian national hourly range for this position is CAD $32.62 - $35.83. Strong ability to multi-task and prioritize multiple projects and requests simultaneously, within an intense, deadline-driven environment.
University degree preferably in Communications or Marketing or equivalent experience in lieu of degree.
Bilingual in written and spoken French is a strong asset.
Proficient in Microsoft Office Suite

Most positions located out of our corporate office in Burlington, Ontario will work a hybrid work schedule where you will work 3 collaboration days a week. Additional in office time may be required to support team/project needs.
Inclusion & Belonging
We are committed to creating a culture of inclusion and belonging for all who touch DQ. We believe in and commit to fostering a community where employees bring their authentic selves to work, and where we recruit, engage, and retain employees, franchise owners, and suppliers based on qualifications