Territory Sales Manager, Grocery

NFI Parts™ is North America’s most comprehensive organization providing parts, technical publications, training, and support for buses and motor coaches. NFI Parts is the parts division of NFI Group, providing replacement parts for New Flyer® transit buses, MCI® motor coaches, ADL buses, ARBOC® vehicles, as well as the product lines for the acquired NABI and Orion parts businesses. Additionally, NFI Parts has extensive cross references for parts that are common with other bus, coach, and cutaway product lines and has a mature supply base and established relationships with over 1,000 suppliers. The TSR Manager is responsible for leading and supporting the Territory Sales Representative Team in executing strategic customer engagement initiatives, driving business development, and ensuring alignment with corporate objectives. This role involves close collaboration with Customer Service Directors, Customer Service Managers, Customer Service Analysts to develop and implement customer strategies and manage Customer onsite visits, a well as the Business Development team to aide in identification and prioritization of product development and service offerings effectively.

Collaborate with CS Directors and CS Managers to develop and implement tailored customer strategies that support business growth.

• Collaborate with CS Director, CS Manager to determine team strategy meetings to plan customer visit agendas.
• Oversee and participate in customer visits, meetings, and calls to assess performance, gather intelligence, and promote products.
• Participate pre-visit planning assigned CS Team to align on expectations, deliverables, and strategy.
• Ensure effective communication of customer insights and outcomes are shared with relevant internal teams.
• Ensure TSR’s are gathering competitor cross-reference data and maintain tracking sheets.
• Provide market intelligence to CS Directors and Business Development team to inform strategy and product positioning.
• Collaborate with Business Development to ensure market intel and targeted products are aligned with customer feedback and needs of the business.
• Promote proactive selling based on customer insights and industry trends.
• Support remote TSRs with office visits to foster team development and strategy alignment.
• Coordinate with CS Directors to ensure consistent execution of customer strategies and deliverables.
• Maintain updated travel logs, calendars, and program tracking tools.
• Hiring and training TSR’s
• Develop and deliver annual Employee Performance Reviews to TSRs
• Monitor and support timely delivery of presentations and training on parts manuals, Recommended Stock Lists (RSLs), and other corporate materials TSR are responsible for.
• Attend trade shows, bid openings, product installations, and testing events as required.
• Manage annual list of trade shows and monitor for viable shows to attend as well as coordination of attendees and collaboration with Marketing team for booth marketing materials and giveaways.
• Develop financial budgets for TSR travel expenses, including trade shows and marketing materials, and promotional products to provide recommendations to Customer Service Directors.
• Support in tracking and update profitability logs, customer profiles, and program performance metrics.

Bachelor’s Degree or equivalent job experience.

• Proven experience in sales, customer service, or business development, preferably in the transit or automotive industry.
• Proficiency in CRM systems and Microsoft Office Suite.
• Ability to travel up to 75%.

Competitive Wages.
Employee social committee organizes numerous events throughout the year, including summer barbecues, holiday festivities, sporting events and tournaments, and much more.

Our mission is to design and deliver exceptional transportation solutions that are safe, accessible, e­fficient and reliable.

NFI Group is a leading independent global bus manufacturer providing a comprehensive suite of mass transportation solutions. News and information are available at and
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