Campaign Manager Retail Media H/F

As a Campaign Manager, Retail Search you'll play a critical role in driving the success of Retail Media campaigns for our clients. You'll be responsible for the overall performance and execution of campaigns, ensuring they deliver exceptional results. You'll also act as a subject matter expert, educating clients on best practices and the strategic application of Retail Media.

This role requires a highly skilled and motivated individual with a deep understanding of Retail Media platforms and a passion for driving performance. Client Management

• Partner with Account Managers to develop and deliver compelling RFPs, decks, proposals, and planning recommendations based on data-driven insights.
• Develop and deliver best-in-class reporting and deliverables to clients, leveraging available Retail Media platforms and services.
• Support with integration of retailer shopper initiatives with retail media digital ads in a holistic manner.

Develop and implement strategic campaign structures to maximize performance aligned with client goals.

• Develop optimal targeting strategy by leveraging data-driven keyword research and selection into effective keyword strategies.
• Design and implement tactical approach of retail media ads across the funnel.
• Define and implement bidding strategies, utilizing SaaS tools like Pacvue or within each Retail Media Network (RMN) platform, to optimize campaign performance.
• Develop, manage and optimize e-commerce campaigns as well as budget management.
• Monitor campaigns’ performance across defined KPIs.
• Ensure efficient budget allocation and adjustments across campaigns and ad groups to optimize performance and maximize ROI.

Analyze campaign performance data to identify trends, opportunities, and areas for improvement.

• Develop and deliver comprehensive reports to stakeholders, including key metrics, insights, and actionable recommendations for optimization (bi-weekly or monthly).
• Leverage all available Retail Media campaigns data sets to enhance reporting and recommendations.

Partner with Account Manager and other Campaign Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.

· Build strong collaborative relationships with planning teams and specialty business units (SBUs).

Professional or educational background in Retail Media or Advertising.

• 1- 2 years experience in Amazon Ads console with a focus on Sponsored Ads (Sponsored Search, Sponsored Brands, Sponsored Brands Video, Sponsored Display).
• Proficiency in using 3P SaaS platforms or data aggregators for Retail Media such as Pacvue or Skai is highly desirable.
• Mid/Intermediate level experience in other Retail Media networks (Advance by Loblaws, Wal-Mart Connect, Instacart, Criteo).
• Comprehensive experience in retailer managed Shopper campaigns & programs (eg. Proven ability to understand high-level client goals and translate them into effective e-commerce strategies.
• Understanding of broader media planning and buying to ensure integration and coordination with wider media objectives.
• Strong working understanding of the e-commerce industry and platforms, including major players and supporting technology (e.g.,Passion for retail media, e-commerce strategy, data, emerging media, and technology.
• Client service oriented with a proactive approach to problem solving, assisting the team, and self-development.
• Excellent communication skills (both written and verbal).
• Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.