SEO Content Creator

Join our globally growing team at ATS Industrial Automation where we create complex automation solutions at the highest level that sustainably impact lives around the world.

At ATS, a publicly traded global company with a proud 40-year history, we help drive the future with our factory-wide automation solutions. At ATS Industrial Automation, what we do matters - both to our customers and to their customers. With 1000 skilled employees around the world, we design, build and service mission-critical automated assembly and test solutions for mobility, nuclear and specialty automation. Our customers are leaders in their industries and rely on us to deliver what we promise - on time and on budget. Combined with our broad product portfolio, financial strength and global presence, we provide our customers with the best automation solutions wherever and whenever they need them.
Eligible for Annual Incentive Bonus

• 3 Weeks Vacation
• Health Care Benefits + $600 Health Care Spending Account
• Employee Engagement Events (Employee BBQ’s and lunches, weekly snack day, etc.)

We are looking for a talented and driven Content Specialist to join our Industrial Automation marketing team. In this intermediate-level role, you will be responsible for creating compelling, high-quality content across our industrial automation portfolio, which includes digital and software solutions, nuclear, CPG, automotive, industrial sectors, translating complex technical concepts into clear, engaging stories for a B2B audience.

You will collaborate closely with internal subject matter experts, product and sales teams, and digital marketing to develop content that supports brand awareness, demand generation, and sales enablement. Experience in industrial automation, manufacturing, or a technical B2B environment is strongly preferred.
Collaborate with the marketing team and internal stakeholders/subject matter experts to develop professional, engaging content aligned with the company’s brand and positioning.
Create, write, and edit content across a wide range of platforms and formats, including website pages, blogs, social media, digital campaigns, email, print collateral, and sales enablement tools.
Develop content that supports and reflects our industrial automation portfolio (nuclear, CPG, automotive, industrial sectors) including manufacturing, engineering, and automation solutions.
Contribute to the evolution and execution of the content strategy to increase brand awareness, drive top-of-funnel engagement, and support growth targets.
Support internal teams by creating marketing collateral, case studies, presentations, and sales enablement materials.
Work closely with the digital marketing team to evaluate and implement SEO and keyword strategies within content development.
Plan and execute social media content and channel presence to expand reach, improve engagement, and target key B2B audiences.
Work with third party agencies, various media outlets, and industry organizations to support strategic outreach to grow the brand
Measure, analyze, and report on content performance using defined KPIs; optimize content through insights, testing, and continuous improvement.
Perform A/B testing and apply learnings to better align content with customer intent.
Support and execute Account-Based Marketing (ABM) initiatives and integrated digital campaigns.
Post-secondary education in Marketing, Communications, Journalism, or a related discipline.

5+ years of experience in content creation, writing, journalism, or marketing-related roles (B2B experience preferred).

• Proven ability to create and optimize content using SEO and keyword best practice using industry leading tools such as SEM.
• Experience creating content for technical or complex products and services.
• Previous experience in industrial automation, manufacturing, engineering, or a related technical field is a strong asset.
• Experience working in a B2B marketing environment is highly desirable.
• Hands-on experience with tools such as Adobe Creative Suite, social media management platforms, marketing automation systems (Pardot/SalesForce), and project management tools.
• Strong writing and editing skills with exceptional attention to detail.
• A creative thinker with an eye for design and content presentation.
• Strong understanding of current social media platforms, trends, and best practices.
• Self-starter mindset—comfortable taking ownership of projects and proactively contributing ideas and improvements.
• All employees have the responsibility to work in a healthy and safe manner, report any health, safety or environmental concern to their manager or supervisor in a timely manner, and participate in the safety culture of the organization.

Work in conformance with divisional health, safety and environmental procedures and compliance to legislative requirements.
Refrain from removing or altering safety devices or guarding unless hazardous energies are controlled through lockout-tagout methods.
Attend all required health, safety and environmental training.
Why should you join ATS Industrial Automation?

• We offer a robust total rewards package- Competitive starting salaries, comprehensive health and dental benefits, overtime pay, employee bonus, RSP matching, Employee Share Purchase Program
• We provide awesome work perks such as treat days, gourmet coffee and beverages, subsidized breakfast and lunches in our cafeteria, employee referral bonuses and lots more.
• The compensation offered will be based on the local job market and may vary depending on factors such as the job-related knowledge, skills, experience of the selected candidate, as well as other objective business considerations. Subject to these considerations, the total compensation package for this position may also include other elements, such as an annual cash incentive in addition to a full range of medical, retirement, and/or other benefits. ATS is in compliance with the Accessibility for Ontarians with Disability Act (AODA), 2005 and will, upon request, assist those who may require specific accommodations due to a personal disability. We would ask that those who require assistance to notify our offices as soon as possible if accommodation is necessary

The ATS applicant tracking system may utilize AI software with predefined, rulebased filters to organize and manage application materials.